HP UNVEILS NEW INK-BASED TECHNOLOGY

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Date: Wednesday November 8, 2006 10:33:00 am
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    HP unveils new ink-based printing technology
    Offers industry’s most complete set of options for enterprise and small and mid-size customers
    Products
    using this technology would redefine business printing with better
    printing speeds, operating costs and reliability.HEWLETT-PACKARD has
    unveiled an ink-based printing technology, the HP Edgeline,
    specifically designed to handle high-volume workloads of
    businesses.According to HP’s internal research, high-volume office
    printing, industrial printing and retail printing solutions will
    represent an estimated $30 billion-plus market opportunity by
    2009.Explaining the features of Edgeline technology, the HP Imaging and
    Printing Group Executive Vice-President, Vyomesh Joshi, told a group of
    visiting presspersons in San Francisco recently, that this spring, HP
    would unveil the patented technology in the first device that combined
    the benefits of the ink and laser.Products using this technology would
    redefine business printing with better printing speeds, operating costs
    and reliability. At the same time, the text and graphics would be of
    “excellent print quality” and this was made possible partly with the
    use of specially formulated HP Vivera inks.The technology used
    page-wide print heads to distribute ink rapidly and precisely in one
    pass.”With the Edgeline announcement from HP, we believe that the
    promise of inkjet for wide deployment in the higher end of the
    workgroup is close to being realised,” said Charlie Corr, group
    director, InfoTrends.

    Multifunction printers
    At the `product
    and solution exposition’ at San Francisco, HP announced its
    largest-ever rollout of multifunction printers, aimed at replacing
    copiers in business of all sizes. “HP’s new multifunction printer
    lineup adds to the laserJet portfolio and offers the industry’s most
    complete set of options for both enterprise and small and mid-size
    customers,” said Bruce W. Dahlgren, senior vice president, Worldwide
    Enterprise Sales, HP Imaging and Printing Group.Mr. Dahlgren, who moved
    to HP a few months earlier, said his comments related to markets
    outside of the U.S. in compliance with legal requirements after he
    switched companies. Through mid-January 2007, he will focus exclusively
    on projects and customers in Europe, West Asia, Africa, Latin America
    and the Asia-pacific.Of the new models , the HP
    LaserJet M3035/M3027 deliver 35 and 27 pages per minute, respectively,
    with exceptional output and a convenient stapler.The printers include a
    HP Easy Select control panel, an intuitive touch-screen that visually
    walks users through procedures and assists with setup and trouble
    shooting. The HP LaserJet M4345 MFP series offers printing, copying,
    optional faxing and advanced digital sending with paper handling,
    finishing and the HP Easy Select control panel. Another new product
    from the stable, the HP LaserJet M5035 MFP series, HP says, is the
    industry’s fastest desktop wide-format MFP. Coupled with the M 5025 MFP
    series, it provides cost-effective wide format printing and copying,
    faxing and stapling options and delivers 35 and 25 pages per minute
    respectively.The printers will be available in India from the first
    week of November. 

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