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http://www.businesswireindia.com/PressRelease.asp?b2mid=20840
INDIA : CANON CLAIMS NO# 1 IN PRINTER
SALES ?
New Delhi, Delhi, India,
Wednesday, December 2009 — Canon India Private Limited, India’s No.1
Complete Digital Imaging Company today announced its leadership in the
Laser Printer category in India. The IDC Report pertains to the Third
Quarter of the Calendar Year 2009 which specifies that Canon holds No. 1
position in the laser printer category across the nation. The latest
IDC report of September 2009 pegs Canon’s market share at 41% in the
single function laser printer category. Over the last 18 months Canon’s
laser printer business has steadily grown and expanded its reach across
the nation with its 18 products which has resulted into this milestone
figure. Canon’s focus on this category resulted in the growth in this
category from 13% in 2008 to 41% in 2009.Mr. Alok Bharadwaj,
Senior Vice President, Canon India remarked saying, “We are delighted to
announce our market leadership in the Laser Printer category. At Canon,
we have been constantly working towards achieving this leadership with
the help of our product, service and marketing propositions. We are glad
to finally be the No. 1 Brand in this consistently growing category
with 41% market share. This year we had largely focused on initiatives
that would help us to penetrate into tier 2 & 3 markets. As of last
week, we have penetrated to 340 towns in India which has successfully
resulted into this milestone. Technology has always been one of our key
highlights that ensures brand loyalty among our customers. Such
achievements encourage us to perform better and capture larger market
share.”2009 has particularly been quite tough on IT and IT
Peripherals industry in India on account of the impact of global
slowdown. Overall the laser printer industry shrank 24% in the first
nine months as per IDC. Alok further added “Canon is the only brand of
laser printers which have grown over 112% over same period last year”.Speaking
about the milestone Mr. V.P. Sajeevan, Assistant Director, Consumer
Systems Product Division (CSP), Canon India said, “At Canon we spared no
efforts to reach out to the key markets and consumers. Our focus has
always been to educate our partners and customers about Canon’s product
range and technological advancement. We are elated with this kind of
response from our nationwide consumers and partners, which has helped us
take lead in the Laser segment. We attribute this success to all the
efforts that has gone into developing Canon’s Consumer Systems Product
division as a strong player in the market. Various campaigns like Print
City and City Specific campaign, our technically advanced products has
today culminated into the 41% market share in the laser printer
category. We aim at sustaining momentum to make each of our product
categories equally strong in the market.”Canon India, with its
sustained efforts has created a customer base of 350,000 for laser
printers only, as of September 2009. A leadership position in this
category establishes Canon as a strong player in the IT peripheral
division. Canon aims at keeping up the pace and reaching out to its
target customers to gain further grounds in the Indian IT peripheral
market. To announce this achievement, Canon is launching a mass media
campaign across print, online, radio and outdoor alongwith a never
before attempted, first time in the industry campaign where 1250
partners across 171 towns will receive a letter from Canon along with
flowers and chocolates to celebrate this achievement at the same time.Overall,
this has been a great year for the Canon Consumer System Products group
which has seen a growth of 68% till November 2009 over the same period
last year. In fact in November 2009, the division recorded its highest
ever growth at over 90%.About Canon Inc
Canon Inc. is a
global leader with total revenue of about US$ 45 billion in 2008, in
photographic and digital imaging solutions. Its global network now
includes 239 companies, employing some more than 131,352 people. Five
Technology ‘imaging’ engines of Optical, Electrophotography, Bubble Jet,
Semiconductor and Display drive Canon’s cutting-edge technology
products. Canon is the world leader in office automation and digital
imaging technologies. The company is dedicated to the advancement in
technology and innovation and commits 10% of its total revenue each year
to R&D. Canon is ranked 36th on the Best Global Brands for the
second consecutive year in Business Week’s 100 Best Global Brands 2008
and 189th on the Fortune Global 500 in year 2008. Canon has consistently
remained as one of the top 3 global companies to have earned the most
number of patents over the last decade. Guided by its kyosei philosophy,
which focuses on “living and working together for the common good”,
Canon delivers high performance and user-friendly products and solutions
to improve efficiency both in the office and home environment. More
information is available on http://www.canon.co.inCanon in India
Canon’s
product portfolio extends over a vast variety of photocopiers,
multi-functional peripherals, fax-machines, inkjet and laser printers,
scanners, All-in-ones, digital cameras, camcorders , dye sub photo
printers and multi media projectors, cable ID printers, semi conductors
and card printers.Canon India Pvt. Ltd. is a 100% subsidiary of
Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set
up in 1997, Canon India markets over 140 comprehensive range of
sophisticated contemporary digital imaging. The company today has
offices in 7 cities, warehouses in 11 cities across India and employs
over 700 people. Canon has over 300 primary channel partners 13 National
Retail Chain partners, over 3000 secondary retail points including 270
National Retail Chain store partners & 33 Canon Care Centers. The
sales staff saw a 16 % increase over 2008. Canon products are available
in over 300 towns in India. Overall Canon’s presence is expected to
increase to 4000 outlets by December 2009.Canon India closed
2008 with revenues of Rs. 665 crores, which marked 31% growth over 2007.
Overall, Canon expects to touch revenue of 840 crores in 2009.Canon
India has a Software Development Centre located in Noida as well as a
design center at Bangalore. Canon India received the CII-EXIM Business
Excellence Award for Strong commitment to excel.
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