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http://www.ciol.com/Channel-News/News-Reports/Lexmark-launches-67-new-products/8609120660/0/
Lexmark launches 67 new products
While
its enterprise products will be handled by Mumbai-based CMS, the
ink-jet and SOHO products will be the responsibility of the
Bengaluru-based Cyberstar InfocomMUMBAI, INDIA: Having restarted its
operations in India, US-based Lexmark International has launched a host
of color laser printers, ink-jet and multi function devices in
India.Announcing its plans further, the vendor stated that while its
enterprise products will be handled by its Mumbai-based national
distributor CMS, the ink-jet and SOHO products will be the
responsibility of the Bengaluru-based national distributor, Cyberstar
Infocom. Laser printers and MFPs will be the focus area for Lexmark
that has launched a total of 67 products for the India market.These
products have already made their debut in US and Europe markets.
Sharing details around its go-to-market strategy, Kumar Priya Ranjan,
Country Manager, Lexmark International stated, “Lexmark will adopt the
indirect model for expanding its presence further. We announced the
Lexmark value partner program in the month of May 2009 and have so far
appointed seven to eight partners to resell our products in India. We
will now look at increasing our partner base and take the Value partner
count to around 100 partners by the end of 2009.”Until recently
Lexmark’s efforts were directed towards Britain and China but the
vendor is now looking at strengthening its presence in Russia and India
as well.Lexmark had earlier closed down its operation in early 2007.
The reasons for closing its operations in India were said to be the
company’s reliability on only word of mouth publicity. While the above
strategy did help the vendor to a certain extent but the company was
unable to enhance brand awareness among the end-customers. Lexmark will
also look at ways to help its partners to graduate to a level wherein
they can transform themselves from being a mere box pusher to take up a
solution centric approach as part of boosting their businesses.
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