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Island Ink-Jet Launches E-Commerce Website
March 1, 2011; Mississauga, Ontario. – Island Ink-Jet, Canada’s Leading printer cartridge refiller and retailer announces the grand opening of its brand new e-commerce website.The site, http://www.islandinkjet.com is designed to make shopping for printer cartridges much easier for both new and existing customers while providing a degree of personalized care that customers have come to expect from their traditional brick & mortar stores. One of the key features allows customers to save their printer models along with a description (ie “Office Laser Printer”). Customers can then purchase items from a short list of matching printer cartridges. The system is faster, makes ordering more accurate, and is more user friendly than other websites.“We are thrilled to bring this new site to market as it incorporates several first-to-market features that improve the overall customer experience,” said Alex Schulz, President of Island Ink-Jet. “Our customers expect exceptional service at our retail stores and I feel we have been able to duplicate that experience in our website.”While most online retailers today are just that, Island Ink-Jet has over 75 independently owned and operated stores that operate as a group pursuant to a licensing agreement with the Licensor. The stores have refilled over 10 million cartridges in face-to-face customer interactions and it is this personal face they are now presenting online.
Another key feature that personalizes service is in the connection between customers and a particular store that serves to act as the customer’s personal account manager. “It allows our Licensees to provide a broad range of value added services that our competitors simply cannot offer.” said Mr. Schulz. For refillers and resellers involved in the aftermarket ink & toner industry, the site offers a one stop shop for wholesale purchasing of supplies and tooling (laser toners/bulk ink/tooling/remans/etc). This is available to licensed members only. Most importantly, the site is a sales tool for the brand allowing Licensees to market the online sales opportunity to consumers and businesses in their respective regions. The Licensor manages the centralized distribution and back end administration thus freeing up Licensees time to focus on sales generation with both parties sharing in the revenues. The company also maintains a separate internal website dedicated to R&D, branding, marketing, refill instructions, technical manuals, forums and much more providing resellers the most comprehensive brand offering available today allowing new or existing refillers and resellers to join the Island Ink-Jet and benefit from the power of being in a trusted brand.
For more information contact, Alex Schulz, Island Ink-Jet; Phone: 1-877-446-5538 x2110; Fax 905-629-3219; E-mail: alexschulz@islandinkjet.com
About Island Ink-Jet:
Island Ink-Jet is Canada’s leading brand of stores providing high quality ink refills and aftermarket laser toners. The brand is owned by The Equipment Leasing Company Ltd. and headquartered in Mississauga, Ontario. Island Ink-Jet stores are independently owned and operated pursuant to a licensing agreement with the brand owner.
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