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Katun & Shoplet.com reaches milestone of 60,000 trees saved by green customers
Shoplet.com, the office/business supply industry’s online retail authority and champion of the consumer and small and medium-sized business, is proud to announce that 60,000 trees have been saved since 2008, the year it introduced its proprietary "Green-Your-Cart" and "Green Calculator" web applications. Founded in 1994, Shoplet was the first company to offer office supplies online. Shoplet.com is the #1 ranked virtual e-tailer both in terms of traffic and sales, as well as the overall category’s 4th ranked online traffic leader behind only Staples, Office Depot, and Office Max. Shoplet.com is known as an innovator in the industry for its successful green initiatives, and also for its superior product selection, its competitive pricing, and high level of customer service.
With over 8000 eco-friendly items available, Shoplet.com offers the largest selection of green products online; almost twice as many items found in an average office supply superstore. To inspire green change and lead customers to green products, Shoplet.com developed the "Green-Your-Cart" and "Green Calculator" applications. The "Green-Your-Cart" tool helps consumers convert the contents of their shopping cart into more environmentally friendly products and the "Green Calculator" tells customers what the impact of all the green purchases have made on Shoplet.com since the program began.
For Shoplet.com, green products have easily been the fastest growing product category. Sales of green products rose 1200% in 2010 and 430% in 2011, leading to today’s announcement that 60,000 trees have been saved by Shoplet customers. "We decided to make a commitment to green initiatives because we saw it not only as a socially responsible business decision but as a means to push our company forward in a positive direction. I am extremely proud of the enormous impact our company and customers have had so far. We look forward to seeing this category grow even further, and we want continue being a pioneer in promoting eco friendly office and business products." – Tony Ellison CEO.
About Shoplet.com
Founded in 1994 and serving over 2.8 million suscribed customers, Shoplet.com offers the industry’s largest selection of business products with more than 400,000 available items, compared to only 7,000-14,000 products available from the industry’s old-line retail competitors. Shoplet.com offers a full spectrum of office/business supplies and printing/document services. Shoplet’s product offerings include IT products, janitorial supplies and cleaning products , tools and hardware, office furniture, ink/toner, electronics, and office basics such as copy paper, calendars and planners, pens, pencils, and staples. Shoplet.com’s Shop Green store-within-a-store offers one of the largest selections of eco-friendly office products on- and off-line with more than 8,000 environmentally conscious products available. For more information, visit http://www.shoplet.com
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