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Konica Minolta Sensing Launches New U.S. Corporate Website
RAMSEY, N.J., Dec 2011 — Konica Minolta Sensing Americas, Inc. (KMSA), the worldwide leader in the industrial measurement of color, light and shape, launches their new corporate website to better serve its customers in the Americas.Officially launched today, KMSA departed from its past web structure and pushed their website forward in one giant leap; incorporating the latest web technology and completely rethinking how to connect with existing and new customers. Overall navigation is much improved with graphical icons being used throughout the site as well as providing several different easy to use filters to help guide users to the correct products.
"Our web visitors are extremely important to us and we want to make it easy for them to find a solution. The site was designed with 2 types of visitors in mind. Type one is a new visitor that has identified a problem within their company but may not be familiar with the existing technology that’s available. Type two is a visitor who is experienced, knows the science behind how our products work, and is looking for something specific. Both will come to find a solution which could be the same instrument, but each will take a different path to arrive to that solution," explained Lou Carulli, Marketing Manager for KMSA.
In addition to improved navigation, a new area called The Learning Center was added to educate visitors on the science behind the instruments and how a solution from Konica Minolta Sensing can improve their business. An expanded On Demand Webinar section now includes support for Spanish & Portuguese languages, allowing visitors from Latin America the ability to educate themselves. In this virtual environment guests can move at their own pace with complete control to pause, fast forward, rewind or skip to specific topics.
Perhaps the largest addition to the new sensing.konicaminolta.us website comes from the complete catalog of accessories available for each category of instrument. "KMSA has decades of applications experience across all of our measurement solutions. We have developed and engineered hundreds of accessories over the years on some of the most specific application requirements. This is the level of service and commitment you can expect from Konica Minolta Sensing," said Carulli.
Log on to http://sensing.konicaminolta.us/ and experience all the new features today
About Konica Minolta Sensing Americas, Inc
Konica Minolta Sensing Americas, Inc. (KMSA), a wholly owned subsidiary of Konica Minolta Holdings USA, Inc., is recognized as the international leader of industrial color, light and shape measurement. The company is responsible for product lines that continuously revolutionize how visual perception is measured by the world.An industry pioneer, as well as innovator, Konica Minolta Sensing developed and introduced the first portable color measurement units to the world. Presently, their catalog contains instruments such as portable colorimeters as well as portable and benchtop spectrophotometers for color measurement, spectroradiometers and lux meters for light/display measurement and 3D non-contact scanners for shape measurement.
Thousands of companies across the globe choose to depend on Konica Minolta Sensing equipment when color, light or 3D measurement is vital to the manufacturing process. Konica Minolta Sensing’s products can be found in a wide array of industries including food, plastics, paints, coatings, automotive, aerospace and cosmetics.
Konica Minolta Sensing’s Ramsey, New Jersey corporate headquarters is fully equipped with a state of the art service center, 3D scanning laboratory, tech support center, and a focused sales force dedicated to both the North and South American regions.When it comes to color, light and shape measurement – the world looks to Konica Minolta.
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