New Oem Printer Shipments Start to Recover

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Date: Tuesday February 25, 2014 10:56:28 am
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    New Oem Printer Shipments Start to Recover

    The worldwide hardcopy peripherals (HCP) market continued its recovery in the fourth quarter of 2013 (4Q13).

    The 31.7 million unit shipments in 4Q13 represented a year-over-year increase of 2.0 per cent while shipments for the full year 2013 declined just -1.6 per cent, according to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker. Contributing to the overall growth was the positive performance from the laser segment, which grew 4.5 per cent year-over-year in 4Q13 and 3.6 per cent for the full year 2013.

    Another factor that contributed to the fourth quarter growth was the strong market activity from three of the top five vendors, most notably HP and Brother. HP has increased its channel support and has become more flexible on pricing and incentives (e.g., HP rebate program). Brother launched several products this year that expanded its presence in the monochrome laser space and allowed it to compete like never before in the market. As a result, both Brother and HP enjoyed solid year-over-year growth in 4Q13.

    Phuong Hang, IDC program director of worldwide hardcopy peripheral trackers, said 2013 was a relatively good year for major hardcopy peripherals vendors as most reported a return to some level of growth. IDC anticipates that the recovery will continue at a slow and steady pace in 2014. Effective sales execution will come from having a comprehensive product portfolio, of course, but more important is being well versed in the language of the customer.

    The two largest market regions, Western Europe and Asia/Pacific (excluding Japan)(APeJ) saw year-over-year shipment growth of 5.5 per cent and 7.3 per cent, respectively, in 4Q13. APeJ closed out the full year 2013 with 1.5 per cent year-over-year growth while Western Europe had a small year-over-year decline of -0.4 per cent.

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