- This topic has 0 replies, 1 voice, and was last updated 9 years, 9 months ago by
.
-
Posts
-
Holiday Fever Drives Traffic to Shopping Sites in December
comScore
Media Metrix Releases December Top 50 Web Rankings and Analysis;
Increases Seen at Tax, Luxury Goods, Postage and E-Card Sites
RESTON,
Va., Jan.07 — comScore Media Metrix today released its monthly
analysis of U.S. consumer activity at top online properties and
categories for December 2006. The month was dominated by pre-holiday
shopping as nine of the top 10 gaining categories during the month were
retail- oriented, led by luxury goods, postage, and e-cards. Overall
non-travel (retail) e-commerce spending increased 26 percent this
holiday season versus 2005 to a record-setting $24.6 billion. Amid the
holiday frenzy, Americans also began to focus on tax planning, as
evidenced by a 17-percent increase in visitation to the Tax category
versus November, The Tax category rose to 7.5 million visitors, led by
IRS.gov with 4.4 million visitors (up 25 percent).”Consumers gave
e-tailers reason to celebrate during December, with huge increases in
e-commerce spending and visitation,” said Jack Flanagan, executive vice
president of comScore Media Metrix. “Experiencing 26 percent growth,
e-commerce was certainly retail’s bright spot this holiday season.”Shopping, Shopping and More Shopping
Jewelry/Luxury
Goods/Accessories was the top gaining category in December (see Table
2), growing 21-percent for the second consecutive month to 21.9 million
visitors. Redenvolope.com led the category with 2.9 million visitors
(up 19 percent), followed by Coach.com with 2.9 million visitors (up 25
percent), and Zales.com with 2 million visitors (up 45 percent). The
biggest gainer in the category was Fossil.com, which rose 56-percent to
663,000 visitors.Other top gaining retail categories included:
— Shipping, up 19 percent overall to 34.6 million visitors. UPS Sites
led the category with 17.4 million visitors (up 26 percent), followed
by USPS.com with 15.9 million visitors (up 21 percent), and Fedex.com
with 11.3 million visitors (up 15 percent).
— E-cards, up 15
percent overall to 45.1 million visitors.AmericanGreetings Property led
the E-card category with 12 millionvisitors, followed by Hallmark.com
with 8.1 million visitors (up24 percent) and Evite.com with 7.3 million
visitors (up 4 percent)123Greetings.com was the Web’s second fastest
gaining site overall,rising 82-percent to 7.1 million visitors .
—
Sports/Outdoor, up 15 percent overall to 32.6 million visitors. Foot
Locker Sites led the category with 4.7 million visitors (up30 percent),
followed by eBay Sports U.S. with 4.3 million visitors (up 7 percent),
and Cabelas Inc. with 3.8 million visitors (up4 percent).
CBSSportsStore.com experienced the highest gains within the
Sports/Outdoor category, increasing 71-percent to 576,000 visitors.—
Retail-Food, up 11 percent overall to 17.2 million visitors
Omahasteaks.com led the category in visitation and growth rate, with
2.1 million visitors (up 157 percent), followed by Papajohnsonline.com
with 1.4 million visitors (up 33 percent), and Cooking.com with 1.2
million visitors.
— Retail-Movies, up 11 percent overall with 28.2
million visitors.Netflix.com led the category with 10.1 million
visitors (up 2 percent),followed by Blockbuster Inc. with 6.4 million
visitors (up 21 percent),and Columbia House Sites with 4.1 million
visitors (up 7 percent).Flixster.com was the top gaining site in the
Retail-Movies category,jumping 124-percent to 1 million visitors.
—
Retail-Music, up 10 percent overall to 29 million visitors. Barnes
& Noble led the category with 8.8 million visitors (up 34
percent),followed by BMG Music Service with 4.4 million visitors (up 1
percent),and CDUniverse.com with 3.1 million visitors (up 7 percent).
TransWorld Entertainment was the top gaining site in the category, up71
percent to 1.1 million visitors.
— Computer Hardware, up 9 percent
overall to 66 million visitors. Apple Computer, Inc. led the category
with 39.4 million visitors (up17 percent), followed by Hewlett Packard
with 14 million visitors (up7 percent), and Dell with 13 million
visitors. 4Inkjets.com was the top gaining site in the Computer
Hardware category, surging 247 percent to 1.2 million visitors.
—
Apparel, up 8 percent overall to 61.9 million visitors. Limitedbrands
led the category with 11.9 million visitors (up 26 percent), followed
by OldNavy.com with 6.9 million visitors (up 13 percent), and
Nordstrom.com with 5.9 million visitors (up 17 percent) Finishline.com
was the fastest growing site in the category, rising 33 percent to 2.1
million visitors.Top 50 Properties
In December, Yahoo! Sites
retained its number one ranking with more than 131 million unique
visitors, while Amazon Sites and Viacom Digital each moved up one spot
to rank seventh and tenth, respectively. The holiday season saw Best
Buy Sites jump nine spots, attracting more than 24 million unique
visitors, and both UPS Sites and Toysrus Sites entered the Top 50,
ranking 36th and 49th, respectively. Also entering the ranking this
month were Yellowpages.com Network, drawing just over 16 million
visitors, and JPMorgan Chase Property with just over 15 million
visitors.Top 50 Ad Focus
December saw Advertising.com retain
its number one position in the Ad- Focus Ranking, reaching more than
149 million Americans online. AOL Media Network inched up a spot to
rank fifth, connecting with 64 percent of the U.S. online population,
while Blue Lithium moved up three positions to rank seventh. DRIVEpm
and Facebook.com both enjoyed large increases, each gaining six spots
in the ranking 15th and 38th, respectively. Finally, WhitePages
Network, Photobucket.com, and ARTISTdirect Network all re-entered the
Top 50 Ad Focus in December, ranking 43rd, 45th, and 49th, respectively.
- You must be logged in to reply to this topic.