Consumables remanufacturers boost marketing efforts
A
Victoria-based industry association has produced a short film promoting
cartridge remanufacturing in Australasia as a better way to recycle
printer cartridges.
The Australasian Cartridge
Remanufacturers Association (ACRA) has made a 17-minute DVD, dubbed
“Reuse: the Better Way to Recycle”, promoting remanufactured products
to consumables users.
Graham McCusker, executive officer at ACRA,
said in a statement that the production was a world-first for the
industry, which was the second largest global supplier of imaging
consumables.
It also confirmed remanufacturers in Australasia as among the most innovative in the world, he claimed.
McCusker
said the promotional film was intended to teach printer consumables
users that quality remanufactured supplies could be a good option.
“The
production expands on a 30-second community service announcement
released earlier in the year and explains the economic, environmental
and social benefits of reuse,” he said.
Imaging consumables such as
ink, toner, and ribbon products for use in printers, facsimiles, and
copiers were often treated as disposable. Remanufacturing used
consumables was kinder to the environment, could cost consumers less
and boost local jobs, McCusker said.
He said the film was an
international collaboration between ACRA, Recharger Magazine, The
Recycler Trade Magazine and consumables maker Static Control Components.
“The [promotional film] has been translated into several languages, and will be distributed worldwide,” McCusker said.
Copies
would be available by late August but the public got its first chance
to see the promotion at a Remax Asia Pacific/ACRA conference in Perth
on 22 July.
ACRA was a voluntary-membership industry association for
remanufacturers throughout Australia, New Zealand and the South
Pacific, he said.
ACRA also had a code of practice, policies and
standards to promote “quality remanufacture” of imaging consumables and
ethical business practices by its members, McCusker said