AFL ties up with Cartridge World
AFL,
one of the leading express and logistics brand in India, has announced
its tie-up with Cartridge World, a leader in printer cartridge
refilling segment. AFL will be the master franchisee for India, Sri
Lanka, Bangladesh, Nepal, Bhutan and The Maldives. The tie-up will
introduce the unique cartridge-refilling concept through ‘Cartridge
World’ stores to consumers and businesses, for the first time in these
countries, starting with India.With 1500 stores spanning 40 countries,
Cartridge World is the largest retailer for the recycling and refilling
of ink and toner cartridges in the world The Cartridge World store is a
one-stop-shop for all printer needs. It offers the following services:
Inkjet cartridge refill, remanufacturing of laser cartridges, eree
cartridge care education.Cyrus Guzder, Chairman and MD, AFLIt also
offers products such as OEM inkjet cartridges, OEM laser cartridges,
copier cartridges, fax supplies, high quality specialty paper and
compatibles.Announcing the tie-up, Cyrus Guzder, Chairman and MD, AFL
said, “We are pleased to be the partner to Cartridge World, one of the
world’s fastest growing franchise brand and introduce it in the Indian
sub-continent. We believe that the Cartridge World franchise is a great
opportunity for those Indian entrepreneurs who would like to be a part
of the booming retail industry.”Expressing his happiness, Mike Fuller,
CEO – Franchise Development, Cartridge World said, “We are delighted to
be here through our partnership with AFL and be a part of India’s
growth story.”Explaining the growth plan for India, Naveen Rakhecha,
CEO, Cartridge World India said, “The ink and toner cartridge market
size in India is estimated to be over $300 million and is growing at a
rate of over 20 percent. Currently, the Indian consumer has little or
no choice between high priced OEM cartridges and the cheaper but
inferior quality compatibles available. There is a distinct need for
‘OEM quality – affordable price’ option. With its world-class
technology and quality of products and service, Cartridge World
definitely addresses this need gap. Added to this, our 100 percent
guarantee ensures that our customers are fully satisfied.”“We plan to
launch the first Cartridge World store in this quarter and will expand
the brand by appointing franchisees across the Indian sub-continent.
Our target is to have over 20 Cartridge World stores in the first year
of our operation and establish 250 stores by 2010. We would emerge as
the number one franchise of choice in this region.