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Hewlett Packard dominates with 44 per cent printer market share
Lexmark faces strongest decline
Hewlett
Packard (HP) has retained its position as the market leader for
printer, copier and multifunctional (MFP) product shipments to
Australia increasing units shipped by a whopping 43.3 per cent in the
first half of 2007.According to Gartner, the combined printer, copier
and multifunctional product (MFP) shipments in Australia totaled 1.17
million units in the first half of 2007, an increase of 7.3 percent
compared with the same period last year.Shipments of copiers
and MFPs outperformed the page printer market in the first half of 2007
and grew 21 percent compared with the same period of 2006. But the big
mover and shaker was Hewlett-Packard which accounted for almost half of
the total market share. HP shipped 516,252 units in the first half of
2007, an increase of 43.3 percent compared to the same period in 2006,
and captured 44 percent of the total market.Canon, Epson and
Lexmark maintained their positions but all saw their share drop.
Lexmark had to face the strongest decline, with shipments falling 35.9
percent compared to the first half of 2006. Gartner research analyst
Jackie Yeung said the printer and copier/MFP market in Australia is
mature, and shipment growth will be nearly flat from 2006 through 2011,
despite continuing strength in the Australian economy.”Add to that
falling prices in some segments, and you have a very tough competitive
market,” Yeung said. “So far this year, sales in this market were
primarily driven by a 46 per cent increase in A4 copier and MFP
shipments. The 27 percent year-over-year growth in MFP shipments offset
the 56 per cent decline in stand-alone copier shipments.”The printer
market declined because of the shrinking inkjet printer market, but the
inkjet MFP market led the growth as many users replaced their inkjet
printers with inkjet MFPs.” Gartner predicts that slowing printer,
copier and MFP market growth will see vendors work to retain their
current customers and attract potential customers from
competitors.”Vendors in this segment should understand the customer’s
current and future needs for printing, copying, scanning and faxing to
increase their customer loyalty,” he said. “Customers are consolidating
their output devices with an MFP in their office to increase staff
productivity, improve operational efficiency and minimise the cost of
maintenance and supplies.”In addition, business users are increasing
in-house colour printing to save the cost of using external print shops
and due to declining hardware and print costs.”
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