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Australian Printer Market Remains Upbeat in Q3 2005
NORTH
SYDNEY, JAN 06 – The Australian printer market remained quite healthy
in Q3 2005, exhibiting only a marginal drop of 2% from the previous
quarter and growing by 4% year-on-year, according to the results of
IDC’s latest printer market research. The research includes both
single-function and multi-function printers (MFPs).
“While consumer
buying in Q3 2005 showed signs of moderate improvement over Q2,
commercial buying witnessed a relative seasonal drop. The trend was
also reflected in a small growth in shipments of inkjet printers and a
drop in sales of laser printers”, said Rishi Ghai, IDC Peripherals
Analyst.
“Laser printers, which registered better-than-expected
performance at the end of the financial year in Q2 2005, fell by 16%
sequentially in Q3, in the absence of large orders. However, the drop
was notably smaller for colour lasers, compared to that for monochrome
lasers. Increasing focus of vendors on colour lasers and declining
prices will accelerate the growth of this segment”, added Mr Ghai.
Interestingly,
the average selling price of a single-function colour laser printer was
down by a significant 29% in Q3 2005 compared to the same period a year
ago, according to IDC. The corresponding drop for a multi-function
colour laser printer was even steeper at 40%.
Meanwhile, HP
maintained its lead in the printer market in Q3 2005 with 27% share.
Canon also managed to retain its second rank with 25% share of the
market, supported by a consistent performance in the multi-function
inkjet printer space. Strong shipments in the single function inkjet
printer market helped Lexmark move up to the third position, displacing
Epson to the fourth rank. Brother, meanwhile, continued to occupy the
fifth position. No change was observed in the ranking of sixth-place
Dell. On the other hand, Kyocera entered the Top-7 vendor tally this
time, displacing Samsung.
Q3 2005 also witnessed several key vendors
such as Lexmark, HP and Canon refreshing their product portfolios. With
several new models launched in the early half of Q4 2005, the current
quarter is expected to witness strong competition in the lead-up to
Christmas.
IDC Top-7 Printer Vendors, Q3 2005:
1) HP: 27% 2) Canon: 25% 3) Lexmark: 16% 4) Epson: 13% 5) Brother: 7% 6) Dell: 4% 7) Kyocera: 2% Others: 6%
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