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Brother urges VARs to Print Smart
Printer vendor keen to help SMEs get more out of printing with channel’s help
Printer
giant Brother is urging the channel to get behind its latest printing
efficiency campaign.The vendor has launched Print Smart, which is
claims will help VARS strengthen relations with SME customers, by
raising awareness of the latest laser printing technology and
encouraging them to use their printers in a more efficient way.Brother
has also unveiled a ‘Print Smart’ guide and a charter that SMEs can
sign up to in order to demonstrate their commitment to improving
printing efficiency.Paul Callow, general manager, printing and
solutions division at Brother said: “Offering guidance on how to
improve efficiency and cut emissions is a great way for VARs to add
value and build a better working relationship with their customers.
This guide is about offering end-users the best possible advice on what
printers will help them work smarter – it’s something we believe in
strongly at Brother and that we feel offers major benefits for dealers
and end-users alike.“One of the main recommendations we are making is
that offices should print in duplex – using both sides of each sheet of
paper.”Callow said that a recent Brother survey highlighted that only
six per cent of employers said their businesses regularly use both
sides of the paper when printing. The study also revealed that 58 per
cent of small businesses did not even have the facility to print on
both sides.“There are a large number of duplex printers available
within the small business price range, and using one of these could
substantially reduce the amount of paper being wasted,” Callow added.
“If a customer is on the lookout for a new printer, it’s not a massive
step-up for them to purchase a duplex model and the long term savings
on paper will more than outweigh the initial investment.“Printer
technology has moved on substantially in the past few years and its
important to point out to customers the range of features designed to
help growing businesses print smarter. From scanning documents straight
to email to printing direct from a USB memory stick, the right machine
can dramatically increase the functionality of every office and its
staff,” he said.
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