Date: Wednesday April 26, 2006 11:16:00 am
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Can OEM’s Profit from a $100 Ink Jet Printer?
LYRA RESEARCH
Vendors
can realize a profit from an average $100 ink jet printer over its
lifetime, which Lyra assumes is three years if OEM supplies are used.
We estimate that a vendor’s loss on the initial sale of a typical $100
ink jet printer is about $30. If the device has an average monthly page
volume of about 100 pages and the user regularly prints in both color
and black-and-white, Lyra estimates that the sale of OEM supplies will
make the printer profitable at its 199th day of usage. Over a
three-year period, this particular printer will net the OEM about $160
in profit. Of course, if aftermarket supplies are used, then vendors
will be left with the original $30 loss on the printer
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