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Canon USA uses tennis star in PowerShot advertisement
In
news which may be of interest to users of Canon laser toner cartridges
and Canon printer cartridges, Canon USA has announced the launched a
new advertising campaign featuring Maria Sharapova.In order to promote
the PowerShot SD750 Digital Elph camera, Ms Sharapova will appear in
two advertisements, dubbed Dolce and Banter, reports
LetsGoDigital.”This campaign continues to reinforce Maria’s connection
with the brand,” said Yuichi Ishizuka, senior vice president and
general manager of the Consumer Imaging Group at Canon USA.”For the
third instalment of our campaign with Maria, we wanted to show how
passionate she is about taking pictures with her Canon PowerShot,” he
added.To be shown over a number of formats – including print and
television – the campaign will be launched before the Roland Garros,
French Open begins on May 27th.The French Open became established as a
tournament for French nationals in 1891, which may be of interest to
users of Lexmark printer cartridges and HP printer cartridges.
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