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Canon to Enter Digital Printer Market, Compete With Xerox
June 06 — Canon Inc., the world’s biggest copier maker, said it will enter the market for commercial digital printers to compete against Xerox Corp.Canon will this year start making the devices, which are used by printing companies, spokesman Hiroshi Yoshinaga said, responding to an earlier Nihon Keizai newspaper report. The printers can directly process data from personal computers without photo engraving.In five years, the company aims for 20 percent of the global market, which is estimated at between 800 billion yen ($7 billion) and 1 trillion yen. Xerox, the biggest U.S. maker of copiers and printers, has 50 percent of the digital printer market, the Nihon Keizai said.“Printing companies will print in high volumes, which means we can also expect sales of consumables” such as paper and toner, Yoshinaga said, without providing a sales forecast.
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