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Carrot Ink Writes Its Own Success Story With IBM e-Commerce Solution
When the husband and wife team of John and Amy Howard launched Carrot Ink in their Dallas, Texas, apartment in 1998, they had no idea that selling low-cost inkjet and laser toner cartridges on the internet would be generating $12 million in revenue just six years later. The company wanted to upgrade a growing e-commerce Web site to provide value-added sales promotion and marketing support services to differentiate Web site in highly competitive market. Carrot Ink needed a dynamic, scalable e-commerce solution able to deliver a fast, personalized Web shopping experience, which made WebSphere the best choice. The company leveraged the shopper-friendly e-commerce capabilities of IBM WebSphere Commerce.
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