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Cartridge World Announces Expansion into Israel
April 2007 –
Emeryville, CA – Cartridge World, the world’s fastest growing ink cartridge
refill franchise concept, has announced its expansion plans for Israel. The
company has announced that it has awarded the Master franchise rights to Israel
to Ronny Frydberg and Ofer Heilig.Ronny Frydberg brings to Cartridge World over 25
years of business experience from Hewlett Packard Israel, where he served as
Chief Financial Officer and was responsible for all financial and fiscal
management aspects of company operations with over $400 million in annual
revenues and 800 employees. Ofer Heilig also brings significant technology and
business experience from both Hewlett Packard and Compaq where he managed the
channel sales team and helped rebuild HP’s printer channel.Coming from the printer manufacturing side,
Frydberg and Heilig bring with them extensive knowledge of the printers they
serve from both the manufacturing and the service side. “I am excited to join
the Cartridge World team and look forward to utilizing my experience and
knowledge of printing technology to increase Cartridge World’s visibility
throughout Israel,” said Heilig.Cartridge World, which opened its first franchise
location in Adelaide, Australia in 1997, is the first retail cartridge
refilling concept to take on manufacturing giants such as HP, Lexmark and Canon
while offering cost-saving solutions for consumers and businesses on the
traditionally inflated costs of printer cartridges.“With more than 1,400 stores across 36 countries,
it is clear that consumers and businesses have an appreciation for alternatives
to expensive ink and toner cartridges,” said Burt Yarkin, CEO of Cartridge
World North America. “Having grown to 550 stores in three years, the quick
success of Cartridge World throughout the United States proves that the company
is ready to expand into the Israeli markets.”Cartridge World refills empty ink and toner cartridges
for inkjet printers, laser printers, fax machines and photocopiers with top
quality, brand-specific ink and toner and at the same time offers consumers and
businesses up to a 50 percent savings, a money back service guarantee and helps
the environment by keeping used cartridges out of landfills.“Cartridge World is an example of a perfect retail
model that is able to cross cultures,” Yarkin added. “There are billions of
printers and office equipment around the world—all will eventually need
replacement ink and toner. We offer entrepreneurs a proven business model that
has international brand awareness. For consumers and businesses, Cartridge
World offers a safe, less expensive option for their increasing ink and toner
needs.”Cartridge World has recently expanded into the
countries of India, China, the Philippines, Vietnam, Malaysia and the
Caribbean. The company is also seeking Master Franchisees for Japan, Thailand,
Southern China, and Taiwan.About Cartridge World
Emeryville, CA-based Cartridge World is the world’s
fastest growing ink and toner refilling retailer in the $80 billion printer
cartridge industry. The company refills empty ink cartridges and remanufactures
empty toner cartridges for inkjet printers, laser printers, fax machines, and
photocopiers with top quality, brand-specific ink and toners; It offers
consumers and businesses a more affordable option to buying new, provides a
100% satisfaction money-back guarantee and helps the environment by keeping
cartridges out of landfills. Voted #1 in the category of toner replacement
services by Entrepreneur Magazine Franchisee 500, Cartridge World has more than
1,400 franchised retail locations in 36 countries. Cartridge World North
America was founded in 2003. There are currently 550 locations open in the
United States, with 800 locations expected by the end of 2007. For more
information call (888) 99-REFILL or visit http://www.cartridgeworldusa.com.
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