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Sales of Ink Jet Media Will Grow by 25 Percent from 2003 through 2008
Revenue From sales of ink jet media to Chinese users will increase by a compound annual growth rate of 25 percent from 2003 through 2008. While photo paper accounted for just 38 percent of revenue in 2003,it will account for 51 percent in 2008 and that it will overtake plain paper as the number-one generator of ink jet media revenue in 2007
While the number of pages printed on plain paper in China will certainly be larger than the number of pages printed on photo paper, photo paper is more expensive. As digital photography becomes more popular in China,expect revenue from sales of photo paper used in ink jet devices to grow by a compound annual growth rate of 33 percent from 2003 through 2008.
expect to see rapid growth in the specialty ink jet media segment, although it will still account for only 4 percent of the total ink jet media revenue by 2008.
With 1.3 billion consumers and continued growth in disposable income, the Chinese market is an obvious target for imaging industry vendors looking for the next big opportunity. But with opportunity comes risk. Current players and future market entrants face cultural, political, and technological barriers to getting their products into the hands of Chinese consumers. Will China continue to experience strong growth, or will the economic bubble burst? Vendors who want to participate in this growing market will need to develop a clear picture of demand in China to help them decide what products to launch, how many units they are likely to sell, and how Chinese consumers differ from consumers in other regions regarding their use of imaging technologies.
Between 2003 and 2008, the installed base of low-end and high-end ink jet–based MFPs in China will grow at higher compound annual growth rates than will other ink jet hardware segments . Steady growth in the installed base of ink jet printers and MFPs will present printer manufacturers and third-party vendors alike with an opportunity to increase their supplies sales for ink jet hardware, media, and ink cartridge shipments and revenue in China through 2008.focus on how the shift toward value-added products such as MFPs and photo-specialty printers will affect China's burgeoning hardware and supplies markets.
* Post was edited: 2004-10-15 10:22:00
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