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Chinese Laser Printer Market to Surpass $5 Billion in 2010
Lyra Research
NEWTON, MA (jan 07)According to Lyra Research, the digital imaging authority , revenue from the Chinese laser printer market, including hardware, toner cartridges, and paper, is expected to exceed $5 billion in 2010. As the largest developing country, China represents an attractive revenue opportunity for major printer vendors. Lyra’s China Market Advisory Service forecasts that strong growth in China’s printer industry will continue through 2010, particularly in the laser printer market, because China’s business users prefer laser devices to ink jet devices for mainstream business printing .Commenting on the types of laser printers used in China, Jiqiang Rong, Lyra’s director of primary research, says, “Lyra’s research into the Chinese printer market shows that the typical laser printer in China is a low-cost device that is used at a higher rate than those in industrialized regions. Chinese business buyers’ efforts to save money by purchasing low-end machines are, to some extent, futile because higher page volumes and the use of third-party supplies—sometimes of dubious quality—wear out the machines and force users to purchase replacements much more often than is the case in other countries.”
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