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Color Laser Printers: Not Just for Big Companies
Lyra,
in partnership with Recharger Magazine, recently conducted a survey of
425 toner cartridge users in businesses of various sizes. The results
have just been published in a new report, Business Users Talk Toner:
Laser Cartridge Brands and Buying Habits, sponsored by Media Sciences.
Color
laser printers have been touted as a great new opportunity for
aftermarket cartridge vendors, and the survey data shows that there is
a significant number of color lasers installed in companies of all
sizes. About 66 percent of the companies surveyed were small businesses
(fewer than 100 employees), and more than half of these firms said that
they have at least one color laser printer installed in their offices.
Almost three-quarters of all medium- and large-sized businesses have
both color and monochrome laser printers installed. Survey data also
indicates that a significant number of those color laser printer users
purchase aftermarket cartridges. When we sorted these responses by
company size, we found that small businesses were more likely to use
aftermarket color laser cartridges than were medium- and large-sized
businesses. The number of companies that use aftermarket color
cartridges is smaller than the number of companies that use aftermarket
monochrome laser cartridges, but that is to be expected. The
aftermarket has been slow to offer color laser cartridges, and
aftermarket cartridges are more likely to be used in older office
printers.
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