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Dell and Lexmark Laser Printers Tie for Second in Aftermarket Color Cartridge Usage
Newton, MA January 2006 — Lyra Research and Recharger Magazine have released a new report, Business Users Talk Toner: Laser Cartridge Brands and Buying Habits, based on an exclusive survey of color and monochrome toner cartridge buyers in U.S.-based small, medium-sized, and large businesses. Lyra asked business users to list the printer brand for which they have purchase the most aftermarket cartridges. What Lyra discovered was that, after HP’s class-leading results, Dell and Lexmark color laser printers were tied for second place in terms of aftermarket cartridge usage.
Dell has done a remarkable job in penetrating the office in its short time in the printer market, especially with its color laser printers, which have only been available since September 2004
“The surprise showing of Dell and Lexmark color laser printers helps validate the emerging strategies of color toner cartridge remanufacturers to expand their product offerings,” says Jim Forrest, senior analyst for Lyra Research. “This report also answers such questions as: What do business users do with their empty toner cartridges? How many businesses use color laser printers? How widespread are cost-per-page programs among small and medium-sized businesses? What are the attitudes toward aftermarket cartridges, both color and monochrome? Where do businesses purchase toner cartridges? What are users’ perceptions of quality and value in aftermarket cartridges? And, how elastic is aftermarket cartridge pricing?”
“We are happy to partner with Lyra again to build on the success of our first joint report, Think Ink: The 2005 U.S. Ink Jet Cartridge User Survey. This new report gives toner cartridge remanufacturers the inside scoop on their business customers. It shows the differences in buying habits and usage for small, medium, and large businesses, and explores color laser printer use as well, highlighting vendor opportunities,” said Phyllis Gurgevich, publisher of Recharger Magazine. “We know our audience can use this information to help them in their marketing, selling, and product-development efforts.”
Fran Blanco, vice president of sales and marketing for Media Sciences International, the study’s sponsor, remarked on the importance of the report’s findings to the aftermarket industry. “At Media Sciences, we see tremendous opportunity in the color market every day. What is powerful about this study’s findings is the end user’s voice, which shows the increasing number of businesses who are using and reporting satisfaction with aftermarket color cartridges.”
Ms. Blanco added, “Also very informative are the perceptions of those OEM users who have not yet tried an aftermarket product. Many businesses are still unaware that a new-build, high-quality price alternative-with warranty protection that covers their printer when appropriate-is available to them, pointing to the opportunity for end-user education in this industrY
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