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Dell No Longer Able To Hold Printer Customers Hostage
Since entering the printer business a few years back Dell® has risen quickly as a serious player in the printer industry. By often giving away printers or offering deep discounts with the purchase of a new computer Dell® has been successful in seeding the market with a significant number of printers. By design, Dell® ensured that customers had to rely on Dell® for their ink & toner at very profitable margins. Now the game is changing for Dell® and for their customers who are no longer hostage to the single source pricing from Dell®.
February 2007 — FreePrinters.com announced today that they are now shipping a new line of Dell® color laser supplies for use in Dell(R) 3000cn, 3100cn and 3010cn. With savings of 50% or more these new toner cartridges offer customers an alternative source.
Dennis Walthers, President of FreePrinters.com is quick to point out that these are not remanufactured or refilled cartridges but brand new manufactured toner cartridges.
Just how big of a deal is this? Dell® has gained rapid market share in this fiercely competitive printer market where margins are nonexistent on hardware. In fact they are the #2 provider for US color laser printers behind HP. (Source: IDC’s Worldwide Quarterly Hardcopy Peripherals Tracker Q2, 2006). Using a typical razor blade strategy all the profit is in the consumables. So the more printers placed the more profits earned.
“FreePrinters.com provides significant savings in excess of 50%, 100% new manufactured cartridges and a 100% performance guarantee,” added Dennis Walthers.
The new Dell® toner can be found here: http://www.FreePrinters.com/store/category.php?cat=303
FreePrinters.com provides free high performance color printers and copiers to businesses throughout the US and includes free on-site service. The only obligation to the client is to purchase a base level of supplies monthly at a 30% discount. Business customers have not moved to color as rapidly as consumers. The cost of upgrading the hardware has been a key deciding factor. Now as their old black & white lasers printers are in need of replacement they are considering color as an option. FreePrinters.com removes the price barrier and makes it simple for the business customer to upgrade to the latest color printing and copier technology. For more information visit the FreePrinters.com home page at http://www.FreePrinters.com
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