Tonernews.com, November 4, 2003. USA
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Headline: Dell printers hit Europe
Date: Nov 03Dell has launched its printers in Europe and is Backing it up with a free toner recycling programme. Aimed at the consumer and small and medium business markets, the firm has rolled out seven new inkjet, laser and multi-function printers. Each Dell toner Cartridge comes with a pre-paid postage label in which the customer can return used cartridges for recycling. All printers come with the Dell ink and toner management systems which instruct the user when a replacement cartridge is required.
In an attempt to eat away at rival Hewlett-Packard’s profit centre, Dell entered the printer market in the US in March promising to drive down prices.
Bracknell (UK)
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