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Dell Launches New Printers to Challenge HP
Dell
launched an effort this week to woo customers away from rival
Hewlett-Packard, releasing five new laser printers and open-standards
monitoring softwareThe new hardware includes two color-printer
models–the 3010cn and 5110cn–and three back-and-white printers, the
5310n, 5210n, and 1815dn.Dell plans to compete against HP based on
cost, offering additional features without increasing its prices, said
Tim Peters, Dell’s vice president of imaging and printing.Dell offers
color printing for the price of some black-and-white models, comparing
its new 5110cn to HP’s LaserJet 4240n, and comparing its new 3010cn
compared to HP’s 2420, the company said.The new family of printers are
also fast. Dell said its model 5310n produces black and white copies at
a rate of 50 pages per minute, while its 5110cn cranks out 40 pages per
minute black and white or 35 in color.Machine Management
There
is more at stake here than printer cartridges and reams of copy paper.
Dell is also making a bid to manage entire fleets of office machines,
whether in small businesses or enterprise companies.Dell’s OpenManage
software can track ink levels and maintenance schedules in any printer
using the MIB (management information base) network management
protocol.That covers all the best-selling models in the marketplace,
including the most popular printers found in enterprise environments,
said Dell spokeswoman Rachael Lyon. The company also plans to release
templates to cover the remainder of the market.By offering a product to
manage a diverse collection of machines, Dell is trying to expand its
market from simple printers to a wider section of business.That can add up to big dollars.
On
May 16, Xerox announced a $36 million document management contract with
the University of Calgary in Canada, building a network to track
copying, scanning, faxing, and document storage anywhere on
campus.”Previous platforms were all fragmented; they were standalone,
not networked,” said Jim Firestone, president of Xerox North America.
“But printers can be like rabbits in an office. IT can set the
standard, but then they just start showing up.”By managing the entire
network, Xerox is moving up the value chain, no longer peddling only
copying devices, he said.Another player trying to capture a piece of
the document management market is Microsoft, which plans to offer image
scanning and print workflow control in its pending Vista OS, Firestone
said.Dell’s 3010cn ($379) and 5310n ($999) are available immediately.
Model 5210n will reach stores on May 25, priced at $899. Printer models
5110cn ($999) and 1815dn ($429) will go on sale in June.
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