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AnonymousInactiveDell to be ‘Greenest’ Technology Company
June
2007 Dell launched a long-term, global effort to partner with its
customers to become the greenest technology company on Earth for the
long-term. The new Zero Carbon Initiative will continue to maximize the
energy efficiency of Dell products and over time offset their carbon
impact. The initiative includes the efforts of Dell, its employees and
its suppliers and will reflect the direct feedback of its customers.The
company also committed to reduce the carbon intensity of its global
operations by 15 percent by 2012 and extended its ” Plant a Tree for
Me” program to Europe, allowing computer users to offset the emissions
associated with the electricity their computers use.” We often
characterize a certain age group as typifying a generation, like the
‘Me Generation,’ ‘Gen X’ or ‘Gen Y,’ but it’s clear today that we’re
living in the ‘Re-Generation,’ which includes people of all ages
throughout the world who want to make a difference in improving the
Earth we all share,” said Dell Chairman and CEO Michael Dell in
comments marking World Environment Day. ” Our goal is simple and clear.
We’ll take the lead in setting an environmental standard for our
industry that will reflect our partnership with, and direct feedback
from, our customers, suppliers and stakeholders, and we intend to
maintain that leadership.”In his remarks Mr. Dell also announced that
Dell is asking customers for their ideas in building the ” greenest PC
on the planet.” Dell’s call for ideas and more information is on its
IdeaStorm site (www.ideastorm.com) today.The zero-carbon initiative
will include IT lifecycle assessments, management of Dell’s direct and
indirect climate impacts, reduction of the company’s carbon intensity
and partnership with customers.“Our effort to drive IT simplification
from desktop to data center will identify efficiencies that help reduce
the carbon impact of our products,” Mr. Dell added. “Dell will do its
part to protect the Earth’s climate, from providing energy-efficient IT
products, to using environmentally responsible practices we hope others
will embrace.”The efforts are a part of Dell’s drive to reduce
complexity for customers and partner with them to protect the
environment. Dell will undertake a lifecycle assessment of the carbon
impact of an IT product through its supply chain and with input from
environmental stakeholders.Customer Use
Dell’s
“Plant a Tree for Me” program is now available in Europe. For £1 per
notebook or £3 per desktop (€1.50 and €4.50 respectively), customers
can offset the emissions associated with the electricity that their
computers use. One hundred percent of those funds will be donated to
plant trees in professionally managed reforestation projects. The trees
absorb the carbon dioxide (CO2) released into the atmosphere when
electricity is generated to power a computer over its average
three-year life.Dell will continue to work with The Conservation Fund
and Carbonfund.org to manage the European program. Carbonfund.org is
supporting a tree planting project in Hungary developed by KlimaFa
Kft., a subsidiary of Planktos Corp. Planktos is an ecosystem
restoration company working to improve the health of natural habitats
on land and in the open ocean. Donations from European customers will
be directed to European planting operations. Dell launched the U.S.
version of the Plant a Tree program in January. The European program is
available at http://www.carbonfund.org/dell.Mr. Dell also committed today to
personally match donations to the program received during the next
three months.Design for Environment
Dell
has requested that its primary suppliers begin reporting greenhouse gas
(GHG) emissions data. Suppliers risk having their overall scores
reduced during Dell quarterly business reviews for not identifying and
publicly reporting GHG emissions. A supplier’s volume of Dell business
can be affected by the scores earned on reviews. Dell will work with
suppliers on emissions reduction strategies once data is collected.Dell takes a precautionary approach in designing products with the environment in mind.
Dell’s
strategy is to deliver products that provide the maximum performance at
the least amount of power required. Dell has introduced products with
Energy Smart configurations across server, desktop and notebook product
lines and introduced products meeting the latest Energy Star 4.0
requirements. Dell is also advising customers on data center design to
help reduce power requirements.
Dell Operations
Dell
recently completed a power-management pilot on more than 50,000
computers on the company’s internal network. The pilot resulted in the
savings of about 13 million kilowatt hours of electricity, equivalent
to avoidance of 8,500 tons of CO2 and savings of $1.8 million annually.
Dell plans to identify ways to help its corporate customers achieve
similar energy savings.Dell also proposed today that the effectiveness
of corporate climate policies be contrasted by a carbon-intensity
measurement comparing the CO2 equivalent of total reported GHG
emissions to annual revenue. By this carbon-intensity measurement,
Dell’s GHG impact is among the lowest of those companies listed on the
Fortune 50.* The company also pledged to maintain leadership by
reducing its own carbon intensity 15 percent by 2012.Dell will meet its
15 percent improvement goal by driving additional efficiencies in its
existing operations and ensuring new facilities are highly
energy-efficient. Dell will also continue work to identify means to
make an absolute reduction in emissions.
Recycling
Dell
continues to offer consumers worldwide free recycling of used Dell
equipment at any time, and free recycling of other branded equipment
with purchase of new Dell equipment. The company regularly conducts
third-party audits of recycling vendors to ensure responsible recycling
of material collected. Details are available at http://www.dell.com/recycling. -
AuthorJune 11, 2007 at 10:00 AM
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