*NEWS*DELL ,W/FUJI XEROX,KODAK & SAMSUNG

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Date: Friday January 9, 2004 10:29:00 am
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    Dell Names Technology Partners for Expansion of Imaging and Printing Business

    LAS VEGAS–(BUSINESS WIRE)–01/08/2004–Dell is planning to significantly expand its imaging and printing offerings in 2004 with the announcement today of new technology agreements with Fuji Xerox, Kodak and Samsung.

    The agreements are An addition to Dell’s existing relationship with Lexmark, a company Dell has collaborated with since launching its first inkjet and laser products in March 2003.

    “Our relationship with Lexmark has been very successful for both companies. By joining talents with those of Fuji Xerox, Kodak and Samsung, we can expand even wider the breadth of imaging and printing solutions customers are seeking from us,” said Tim Peters, Dell vice president and general manager of Imaging and Printing.

    Details of the technology agreements were not released, including descriptions of what products will come from them or when they will be available. Dell Chairman and Chief Executive Officer, Michael Dell, announced the new agreements at the 2004 International Consumer Electronics Show.

    “The importance of today’s announcement is around the exciting growth that is occurring in our imaging and printing business,” Peters said. “We promised a better customer experience when we entered the market. Enthusiasm for our printers has exceeded even our optimistic expectations. Our direct method of replacing ink and toner replacement cartridges through online orders has operated exceptionally well. Customer satisfaction is extremely high.”

    IDC reports quarter-to-quarter growth for Dell in both laser and inkjet markets, with its greatest impact being in the multifunction inkjet market where Dell has focused its efforts.

    According to IDC, Dell improved market share in the United States from 10.3 percent in the second quarter to 12.8 percent in the third quarter, to rank third behind HP and Lexmark in multifunction inkjets(a).

    “The combined knowledge, technology and access to intellectual property we have by collaborating with these four imaging technology leaders gives us great confidence we will continue to satisfy customers across many markets. The world of printing and imaging is changing for the better for all customers,” Peters said.

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