*NEWS*DO OEM NAME BRANDS STILL DOMINATE ?

Toner News Mobile Forums Latest Industry News *NEWS*DO OEM NAME BRANDS STILL DOMINATE ?

Date: Thursday October 20, 2005 11:20:00 am
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  • Anonymous
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    Do Oem Name brands still dominate ?
    Original
    equipment manufacturers of cartridges now have about 80 percent of the
    market, said Jim Forrest, an analyst with Lyra. Worldwide, inkjet sales
    last year were $26.6 billion, with $5.6 billion sold by the
    after-market companies. By 2009, after-market companies should sell
    $10.1 billion out of total sales of $38.5 billion, Lyra predicts.
    The
    situation is less dramatic for laser-toner sales. In that segment,
    after-market sales last year were $4.7 billion in a total market of
    $22.2 billion. By 2009, after-market sales should rise to $7.5 billion
    out of a total market of $33.3 billion.
    One major reason for the
    advance of the after-market industry is that more people are becoming
    aware that it exists, Forrest said. “Five years ago, a lot of people
    weren’t even aware that they had an alternative.”
    Once people know
    about the aftermarket, they often become customers because the price is
    lower and quality has improved “significantly” over the past several
    years, he said. Franchises are also opening up in part because less
    expensive machines to refill cartridges have become available.
    Tim
    Fitzpatrick, a spokesman for Lexmark International, headquartered in
    Lexington, Ky., disputes Forrest’s assessment about the improved
    quality of after-market products.
    “There is a significant difference
    between new and used in terms of quality – that’s a fact,” Fitzpatrick
    said. Consumer Reports , Wilhelm Image Research, PC World  and PC
    Magazine  have all studied name brands and the knockoff products and
    concluded that the name brands are better, he said. “With laser
    printers, the difference is even more pronounced.”
    People in the after-market industry vigorously disputed that assessment.

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