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Epson cuts ink cartridge price by 50% in India
SEPTEMBER , 2006
Epson
has slashed the price of its new set of individual color cartridges by
nearly 50 percent. Epson expects that the move will definitely
encourage customers to buy genuine Epson cartridges. According to the
company officials, only 35 percent of its customers use genuine
cartridges. “Most users resorted to using compatibles or refilling
because they always felt the cost of ink cartridges to be very high,”
said SM Ramprasad, National Business Manager – Consumer Products, Epson
India. “By reducing the price from Rs 495 to Rs 250, we are sure the
number of genuine cartridge users will go up to 85 percent,” he
added.If the 85 percent target is achieved, it is a direct impact on
compatible manufacturers and refillers.According to N Sambamoorthy, GM
– Business Product Group, Epson India, the company has not compromised
on the quality, while reducing the price by 50 percent. “It’s the
innovation of Epson’s research and development that has helped lower
the cost. Beside, this will help us generate volumes and make up for
the reduced pricing,” said Sambamoorthy.Meanwhile, the company also
launched a series of printer, which included three new inkjet
all-in-ones (AIO) – CX2800, CX3900, CX5900 – and two new standalone
inkjet printers – C58 and C79 – targeted at the Home, SOHO and
corporate users.C58 and CX2800 will support the newly launched low-cost
cartridges.The company also announced that all its models will from now
on have individual ink tank for cyan, magenta, yellow and black colors,
which was earlier available only in select models.With the introduction
of new products and revision of cartridge pricing, the company is
expecting increase its marketshare to 30 percent from the current 23
percent in the inkjet printer category.
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