*NEWS*FUJI XEROX TO LAUNCH 21 NEW MODELS

[Anonymous]

Fuji Xerox to launch 21 new models
Bangkok
4 06 Bolstered by a tripling of its laser printer business across the
region in the past two years since a major restructuring, Fuji Xerox
intends to introduce 21 new laser printers over the next 10 months for
customers ranging from home users to large organisations, according to
Fuji Xerox Asia Pacific region managing director James Henderson.
In
fiscal year 2005 alone, he said Fuji Xerox increased its sales of
printers across the region from 127,000 to 200,000, with sales in
Thailand rising to nearly 15,000 from 9,733 in fiscal 2004.
In a
recent interview, Henderson said Fuji Xerox’s printer sales were
growing the fastest in the region, where it was now in second position
for colour laser printers, behind Hewlett Packard, and in fourth
position for the monochrome laser market.
In Thailand, Fuji Xerox
trails HP, Epson and Samsung in colour laser printer sales, while for
monochrome lasers, HP leads, followed by Samsung and then Fuji Xerox,
according to market analyst figures, he said.
Henderson observed
that it has only been in the past 12 to 24 months that the price of
entry level colour laser printers had became truly competitive with
inkjet technology. He added that laser technology, which Xerox had
pioneered and developed itself, was more robust, offered better
printing speeds, was easier to use and cost “dramatically less” than
inkjet output per page.
A “breadbox-sized” entry-level monochrome
A4-format laser printer was selling here for 3,400 baht, while the Fuji
Xerox C525A 5 page-per-minute (ppm) colour/25 ppm monochrome laser
printer cost 15,000 baht, he said. The company was now “expanding
downwards,” he added.
The company now manufactures 28 models of A4
and A3 format printers and multi-function devices and is expanding to
offer multi-function units for A4 output, he said. He said that Fuji
Xerox and its subsidiary here, Thai Fuji Xerox, was a channel-focussed
business, working through partners SiS, Synnex and CSA.
The company
also has a BoI-supported remanufacturing plant in Chon Buri that renews
worn parts and remanufactures toner cartridges with a goal to supply
the worldwide market, reflecting its ISO14001 certification, Henderson
said.

[Author]

April 10, 2006 at 10:36 AM