*NEWS*FUJITSU TONER SPLITS W/INGRAM MICRO

[Anonymous]

Fujitsu signs Phoenix, splits with Ingram
Fujitsu
signed Phoenix Toner as a distributor of its dot matrix and thermal
point-of-sale printers, following a split with Ingram Micro.Bruce
Mclean, channel manager at Fujitsu said the new deal signalled the end
of its relationship with Ingram Micro.“We felt that Ingram’s product
line was becoming rather crowded. The distributor has quite a broad
base of products and while it’s capable of doing its job, both parties
sat down and agreed to part ways amicably,” he said.While admitting
sales in the dot matrix printer market was flat, McLean said he
expected Fujitsu to gain more share in this area following Phoenix’s
appointment.Fujitsu and Phoenix launched a campaign dubbed “Dead or
Alive” which is desgined to convince users to trade old dot matrix
printer for a $50 rebate off a new model, with a two year warranty,
McLean said.Phoenix Toner has carried Fujitsu consumables products for
the past 14 years. It also represents other brands such as HP, Kyocera
and Lexmark.Victorian distributor Multimedia Technology also carries a
range of Fujitsu dot matrix printers.

[Author]

November 22, 2006 at 2:38 PM