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Customers Welcome Services from Cartridge Vendors
LYRA RESEARCH
In
recent years, remanufacturers have begun offering value-added services
such as maintenance plans and print-management tools to strengthen
their overall value proposition. This multipronged strategy not only
delivers services that business users need, it also gives
remanufacturers new opportunities to foster and strengthen customer
relationships while increasing their bottom line.Corporate customers
who purchase aftermarket cartridges welcome many of the services that
cartridge vendors provide. According to Lyra and Recharger Magazine ‘s
new report, At Your Service: Identifying Must-Have Services for Office
Customers, 99 percent of business users surveyed who buy remanufactured
cartridges rated cartridge delivery and management services for empties
as either “somewhat” or “very” important ,Only 81 percent of the
respondents, however, said they receive cartridge delivery from their
aftermarket cartridge vendor, and 78 percent said their vendor offers
empty cartridge pickup. These finding suggest that opportunities still
exist for remanufacturers to offer value-added services. At Your
Service: Identifying Must-Have Services for Office Customers, sponsored
by NuPro, identifies services business users actually value and
evaluates whether their needs for these services are currently being
met.Based on a comprehensive survey of office customers, this report
also outlines key differences between OEM and aftermarket cartridge
users in the corporate environment. Specifically, the report analyzes a
number of market conditions that affect which type of cartridge an
organization will ultimately purchase including cartridge sales
channels, print volumes, and company size.
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