*NEWS*HP CLAIMS WORLS FASTEST PRINTERS

[Anonymous]

HP Introduces World’s Fastest Inkjet Printer All-in-ones, Expands Color Printing Options for Small Businesses
HP’s
newest inkjet printer portfolio includes three new high-performance HP
Officejet Pro All-in-Ones, three new HP Officejet Pro single-function
printers and a new low-cost HP Officejet All-in-One for improved
productivity. HP additionally unveiled an easy-to-download SureSupply
Software Utility for enhanced supplies manageability as well as a
high-capacity ink cartridge line with HP Vivera inks for extended cost
savings.Palo Alto, Ca, February 2007 — HP today expanded its color
printing portfolio targeting small businesses, including the
introduction of the world’s fastest http://www.hp.com [inkjet printer]
all-in-ones and a new high-capacity http://www.hp.com [ink cartridge] line
with HP Vivera inks.(1)The portfolio offers industry-leading speed and
affordability and includes three new high-performance HP Officejet Pro
All-in-Ones, three new HP Officejet Pro single-function printers and a
new low-cost HP Officejet All-in-One for improved productivity.HP
additionally unveiled an easy-to-download SureSupply Software Utility
for enhanced supplies manageability as well as high-capacity HP Vivera
ink cartridge products for extended cost savings.“The high-performance
HP Officejet Pro All-in-Ones provide small businesses with color
printing comparable to laser printing with faster speeds and at a
fraction of the cost,” said Karl Schwenkmeyer, vice president of
marketing, Inkjet Systems, HP. “Today’s introductions are another
milestone in HP’s commitment to deliver faster speeds and greater
affordability while meeting the color printing needs of demanding
business environments.”

Expanded color printing portfolio and new all-in-one printers
The
new HP Officejet Pro http://www.hp.com [inkjet printer] series, the world’s
fastest desktop printers for business color,(1) significantly drive
down the cost of color printing, making it easy and affordable for
businesses to produce brilliant and durable, professional-quality
marketing materials in-house.The printers are ideally suited for small
businesses, which can increase productivity and save space by printing,
copying, scanning and faxing in one convenient, single device that sits
on a desktop. Both Officejet Pro printer series are built on HP’s
Scalable Printing Technology, which offers faster speeds, lower costs
and higher quality and reliability.
•    The HP Officejet Pro L7000
All-in-One inkjet printer series includes multifunction capabilities
and allows users to quickly print documents of up to 12 pages per
minute (ppm) black and up to 10 ppm color at Laser Quality Speeds, a
measurement established by HP to offer customers a more direct
comparison of the print speeds between ink and laser printers using
comparable print qualities.(2) And they do this at up to 25 percent
lower cost per page than comparable laser printers — as low as 6 cents
per color page.(3) The Officejet Pro L7000 series is expected to be
available in March and starts at $299.(4)
HP established Laser
Quality Speed (LQS) to offer customers a more direct comparison of the
print speeds between ink and laser printers using comparable print
qualities. The print speed experienced by customers from an inkjet
printer is dependent on many variables, including the coverage and
content of the printed document. In contrast, laser print speed is much
less dependent on document content and coverage. LQS allows a more
direct comparison with published laser printer ppm specifications. For
more information, visit
http://www.hp.com/hpinfo/newsroom/press_kits/2007/smbcolorpr inting/
prodsol.html.
•    The HP Officejet Pro K5400 Printer series
delivers fast, Laser Quality Speeds(2) and up to 25 percent lower cost
per page than in-class laser printers,(5) with comparable print quality
and reliability. This series is expected to be available in March
starting at $149.(4)
•    The HP Officejet J5700 All-in-One Printer
series, with expected availability in February and starting at $149,(4)
offers customers another robust, versatile printing solution for
increased productivity at an affordable price.
All the new Officejet
devices use high-capacity, low cost-per-page http://www.hp.com [ink cartridge]
products with a unique HP Vivera ink optimized for plain paper office
printing. Specialized HP Vivera office inks provide laser-quality text
and consistent, brilliant images for brochures and marketing collateral
on any paper as well as highly smear-resistant results when using HP
Everyday Papers with ColorLok Technology.HP Everyday Papers with
ColorLok Technology are HP’s plain papers designed with HP printers for
office use. Documents printed on these papers dry quickly and resist
smearing for excellent results.All of the products listed above will be
available at the HP Home & Home Office Store (www.hpshopping.com),
HP’s direct to customer online store.

Customers share their experiences with the new HP Officejet Pro series
HP
recently offered the new HP Officejet Pro L7000 All-in-One series to
small business users through a beta test program. Los Angeles-based Law
Offices of Philip H. Acosta tested the new products with the goal of
printing marketing collateral in-house. Acosta’s office found that the
new HP Officejet Pro L7000 All-in-One inkjet printer series helped keep
its marketing pieces flowing, both for proofs and for printing color
materials.“The HP Officejet Pro is a good match for a small legal
firm,” said Christina Acosta, vice president, Marketing and
Advertising, Law Offices of Philip H. Acosta. “It’s very fast,
especially for smaller jobs, and offers multiple functions and quality
printing for a mix of text and color graphics.”Winner’s Circle Realty
& Construction Co. LLC, a customer home and real estate sales
company based in Chowchilla, Calif., near Fresno, also tested the new
Officejet Pro series to create custom brochures for listings, a
front-line marketing tool for real estate professionals. Like most
small businesses, Winner’s Circle needs office equipment that is both
flexible and reliable, which is why owner Brian L. Kirkpatrick has
turned to HP http://www.hp.com [inkjet printers] and all-in-ones for routine
office tasks.“I couldn’t be more satisfied with the print quality. It’s
just excellent,” said Kirkpatrick. “The quality of output from the new
Officejet Pro is almost like the printing of a fine coffee table book.”

Extended costs savings and simple supplies management
The
HP SureSupply Software Utility desktop solution boosts supplies
manageability by linking customers directly to HP SureSupply, where
they can immediately view a list of original HP inkjet cartridges,
LaserJet toner cartridges and HP papers compatible with their printers.
More information is available at
http://www.hp.com/go/shopforsupplies.Additionally, optional high-capacity HP
Vivera ink cartridge products offer small and medium-size business
customers convenience and savings when printing in high volumes.
High-capacity print cartridges give customers more prints, which
translates to less time spent changing cartridges and more time spent
on business. And HP’s expansive supplies portfolio, including
high-capacity cartridges and dual cartridge packs, enables lower cost
per page and total cost of ownership for Officejet and Officejet Pro
printing systems.

[Author]

February 12, 2007 at 11:46 AM