*NEWS*HP INDIA’S NEW AGGRESSIVE STRATEGY

[Anonymous]

HP India outlines aggressive strategy for inkjet printers

Hewlett-Packard India Pvt. Ltd. on Tuesday announced an aggressive personal printing strategy that demonstrates its commitment to grow the all-in-one market, expand the photo printing market and sustain growth of the single function category. In addition, HP has also launched three new all-in-ones – PS 1608, OJ 7208 and OJ 6208. The three new products have been designed specifically keeping in mind the consumer behaviour and environmental conditions of emerging markets like India, HP said in a statement. For instance, weather conditions in India are much harsher than most other countries. Products go through rough handling while in transit. Also, the inkjet printing space has seen a spurt in the use of photo printers for home applications. No more are these printers confined to use in just enterprises or digital photo studios. All products are ideal for the home and SOHO user. More innovative features, more flexibility, more convenience and ease of use, best and latest in technology, at increasingly affordable prices viz. – greater value for money – is the driving force behind the product innovations. HP currently enjoys 83% market share in the all-in-one space and over 59% market share in the inkjet space. In order to leverage its position in the market, HP is setting up 500 demo centers across the country. A printing experience par excellence and yet within reach of the consumers is the mantra for 2005. Speaking on the occasion, Rajiv Rao, Market Development Manager, Consumer Products, HP India said, “In order to continue our leadership in the personal printing space, we have adopted a four-pronged approach. We will be working towards further simplifying solutions for the consumer, making the user experience unforgettable and enjoyable, reliable and consistent, focus on long-term relationships with our customers along with being a good corporate citizen.” In addition, HP plans to fortify its channel structure for improved customer experience. Special training and demo sessions, local country call center, internet and e-support and India repair center will form a key part of HP’s strategy for the Indian market.

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May 28, 2005 at 12:03 PM