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Digital Imaging Supplies Revenue Will Top $100 Billion in 2006
Lyra Research March , 2006
Lyra
Research forecasts that the global digital imaging supplies market will
exceed $100 billion in 2006. While the digital imaging industry has
been generating more revenue from supplies than from hardware for some
time, 2006 marks the first time the supplies sector will register
12-digit revenue numbers, exceeding hardware revenue by 68 percent .
According to Lyra’s Hard Copy Supplies Advisory Service, the growth is
attributed in part to the availability of more affordable, high-speed,
easy-to-use color ink jet and color laser printers that enable users to
print more graphics-intensive documents.
Rodger Reis, analyst for
Lyra’s Hard Copy Supplies Advisory Service, explains the surge.
“Broadband Internet service, digital photography, affordable color
printers, high-capacity e-mail accounts, and desktop publishing
technologies are some of the factors driving supplies revenue. These
fast-spreading elements have made it easier to create, share, and
access electronic documents. New high-speed, easy-to-use color ink jet
and color laser printers and digital color presses are enabling users
to print sophisticated, graphics-intensive documents, transforming the
old digital document landscape from one of monochrome-only applications
to one of rich and complex color applications that include digital
photos, Web pages, PDFs, and other graphics-intensive documents.”
Reis
concludes, “Lyra estimates that color and graphics-intensive documents
will consume three to four times as much toner and ink per page as
traditional monochrome applications such as photocopies. These trends
will result in increased consumption of ink and toner and, to some
extent, value-added papers, driving digital imaging consumables revenue
worldwide.”
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