Brother Int’l unleashes all new India Corporate Campaign
Brother
International (India) Pvt. Ltd, a leading imaging solutions provider of
laser and Inkjet and devices, has unleashed its new Corporate Campaign
for the Indian market. The objective of this campaign is to increase
the brand awareness of “Brother”, create an international image and
highlight the “Printing & Solutions” category with it target
audiences. “Through this campaign we are aiming to showcase Brother’s
commitment to the Indian market and strengthen its image. The idea is
to generate an even greater amount of faith in our brand as one that
stands for innovation and service, amongst our customers” said Mr.
Toshiyuki Takamure, Managing Director of Brother International (India)
Pvt. Ltd. “We are looking forward to the response from our customers as
well as our channel partners” he further added
The new Brother
Corporate campaign includes a mix of media namely TV, Magazines and
Outdoor. “We are not focusing on a particular product or a model or a
product feature/attribute in this campaign. Our focus is on the overall
Corporate Brother brand and to create a unique marketing position” said
Anand Kumar, General Manager, Brother International (India) Pvt. Ltd.
“I am confident that this campaign will go a long way in enhancing the
Brother Brand recognition and will help in expanding our market share
in the country” he further added.With regard to the campaigns foray
into the electronic channels space, Brother will kick off its first set
of T.V. advertisements on NDTV 24*7 this month. Simultaneously Brother
is sending campaign collaterals / POP material like posters, Danglers,
Streamers, Car stickers, product stickers etc to its various
distributors around the country. In addition, the company will be
placing its billboards at select locations in several cities.