Eastman Kodak Co. said on Thursday it would push aggressively into the commercial printer market, pitting itself against the likes of IBM and Hewlett-Packard Co., as it Moves further away from its shrinking consumer film business.
Kodak, based in Rochester, New York, said it had hired a 30-year veteran of Hewlett-Packard, James Langley, to run its new commercial printing unit, which will also compete against Xerox Corp. and Canon Inc.
“It puts us in the game,” Kodak Chief Executive Daniel Carp said in an interview. He added that the company has been working for several years on developing the business, which includes machines that print such things as books, brochures and flyers.
Kodak will work primarily with its existing joint venture partners, such as German printing machinery maker Heidelberger Druckmaschinen AG, but will also consider making acquisitions, Carp said.
Kodak Realigns Operations and Leadership Team to Pursue Growth Opportunities in Commercial and Consumer Markets
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Eastman Kodak Company announced that it has realigned its operations and leadership team to accelerate growth in commercial and consumer imaging markets. These changes are part of the company’s broader strategy for growth that will be detailed on Sept. 25, when Kodak holds a previously scheduled investors meeting in New York City.
The company is now organized under several primary operations: Commercial Printing; Display & Components; Health Imaging; Digital & Film Imaging Systems; and Commercial Imaging.
“We have implemented a structure and leadership team that will unlock the potential of our existing operations and build entirely new businesses that will position us for growth,” said Daniel A. Carp, Kodak’s Chairman and CEO. “We will continue to invest in the most attractive areas of the business, and we will aggressively and intelligently manage our mature operations for long-term customer satisfaction, for market share, and for cash.”