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Kodak Cites Wilhelm Research For Inkjet Print Longevity
New
York — Kodak’s inkjet all-in-ones deliver the “highest level of print
permanence” of any photo printer currently on the market, according to
Wilhelm Imaging Research (WIR).Prints produced on Kodak’s all-in-ones
using Kodak ink and paper can endure for longer than 125 years in an
album or more than 100 years when displayed out in the open, WIR
reported.Kodak had been critical of the independent Wilhelm Imaging
Research group in the past, objecting to its test methodology. In 2005,
WIR criticized how Kodak marketed its Ultima Inkjet Paper, saying that
claims of “100 year” longevity were “misleading.”In announcing his
firm’s test results in a Kodak-hosted press conference in New York, WIR
founder Henry Wilhelm said he used precisely the same test methods that
WIR has always employed. The study of Kodak’s printers, like many of
WIR tests, began as independent, non-commissioned research, Wilhelm
said.“It’s really something of a historic moment and will hopefully
lead us to work together more closely in the future,” Wilhelm
said.Kodak also said that it had sold more than 520,000 printers since
February 2007. For 2008, the firm plans to double the number of retail
outlets — both in the United States and overseas — that carry its
inkjet product line, said Robert Ohlweiler, Kodak inkjet marketing
director.
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