*NEWS*KONICA MINOLTA’s FACTORY PIMP UP !

Toner News Mobile Forums Latest Industry News *NEWS*KONICA MINOLTA’s FACTORY PIMP UP !

Date: Wednesday January 24, 2007 02:51:00 pm
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    Factory ‘pimps up’ Konica
    Konica
    Minolta is set to show off a ‘pimped up’ prototype photocopier design,
    created for the photo imaging giant by Factory Design.

    The
    consultancy was given a free brief to pimp up the printing machines,
    now referred to as business hubs, adding extra functionality along the
    way, says consultancy director Adam White.‘It is a bit of a leftfield
    job, but it shows how proper companies are going to design
    consultancies to do more work of this kind. In this project, theywanted
    to encapsulate a Swiss Army Knife of the photocopier world. The result
    is slightly tongue-in-cheek, but it is also reflective of what’s almost
    believable,’ says White.Augmenting the machine’s already numerous
    functions, the design adds an espresso machine, overhead lamp and DVD
    player, among other innovations. Konica Minolta will showcase the fully
    working prototype at trade shows throughout Europe, although the design
    is likely to be used primarily as a marketing tool at this stage.‘They
    want to use it to seed people’s imaginations, but some white goods
    companies are starting to produce products with wallpaper-type prints
    now,’ adds White.

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