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IDC: Lasers boost multifunction printers in Asia
Businesses in the Asia-Pacific region are lapping up printers that do more than print.
According
to the latest report by IDC, the Asia-Pacific region, excluding Japan,
shipped 8.1 million multifunction printers (MFPs) in 2006, a 28 percent
growth over the previous year.Increased demand for laser MFPs accounted
for much of MFP sales in the Asia-Pacific region, particularly in
developing markets such as China, India and the Philippines. The
region’s total laser MFP shipments registered a 46 percent growth over
2005, soaring to slightly more than 2 million units in 2006.Laser MFP
models with document speeds of between 1 and 20 pages per minute (ppm)
exhibited the most growth. IDC noted that this form factor grew 25
percent in unit shipments in 2006 to reach 580,000 units.Francine Khoo,
senior analyst for IDC’s Asia-Pacific MFP research, predicted that
laser MFPs in this performance category will continue to do well in the
MFP market over the next five years.”Low-priced offerings in this
market segment are penetrating homes and replacing inkjet and laser
printers,” said Khoo in a statement.Khoo added that the increasing
number of network-capable laser MFPs in the 1-20ppm market segment will
see greater adoption from small and medium-sized companies due to
falling prices.According to IDC, laser MFPs in the 31ppm
segment will compete with similar offerings from copier vendors by
2010, as printer vendors are likely to launch better price-performance
offerings to better penetrate enterprises. Models below the 31ppm
class, IDC noted, will continue to serve the consumer space.Another
segment likely to blossom over the next half decade is the color MFP
segment. Laser MFPs capable of printing color constituted 5 percent of
overall laser MFP shipments in 2006. According to IDC, this market
segment is expected to reach 9 percent by 2011, driven by falling
hardware prices as well as lower running costs.IDC said that it also
expects fax-based laser MFPs to continue cannibalizing the
single-function fax machine segment. However, as more varieties of MFPs
start entering the market, the analyst company forecasted the Average
Selling Value (ASV) of these machines to fall below US$300 by
2008.While all Asia-Pacific countries are expected to show a positive
compound annual growth rate (CAGR) for laser MFPs through 2011, IDC
singled out India, China and Vietnam to experience the strongest CAGR
due to the comparatively lower laser MFP penetration in these
developing economies.
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