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File, Print, Frustration: Lexmark survey says Web has great info but it’s a pain to get it ‘to go’
LEXINGTON, Ky., June 06 — Americans increasingly rely on the Web as a key source of news and information, but printing from the Web is an exercise in frustration, according to a survey sponsored by Lexmark International, Inc.
The survey reveals that while people are accustomed to turning to the digital world for a wealth of information they still want to transfer some of that information to paper.
What People Print: Survey Highlights
Men have no problem seeking driving directions — so long as the only”stop” they have to make is on the information superhighway. Accordingto the Lexmark survey, 79 percent of men will print out drivingdirections before embarking on a road trip, compared with the 19percent who say they would rather stop and ask for help.- When it comes to getting their news in hardcopy form, there’s good news for newspapers — for now. Seventy-seven percent of respondents saythey still would rather read a newspaper than download news pages fromthe Internet. The preference for downloading and printing news from theInternet increases markedly among younger generations. Of respondentsin the 18 to 34 age bracket, 28 percent prefer printing their news fromthe Web, compared with 13 percent of respondents aged 55 and above.- There are no generation gaps among women when it comes to choosingAmerica’s “most printable” actor. George Clooney collected almostthree times as many votes as runner-up Brad Pitt. Even among women aged18-34, a bevy of Hollywood ‘It’ boys like Jake Gyllenhaal, Matthew Foxand Terence Howard (each received 2 to 3 percent of the vote), posed nocompetition to Clooney’s classic looks- For the most part, Americans are practical about Web printing. The most common reasons they cite for printing hard copies of electronic documents are for step-by-step instructions or directions (55%), for personal records (46%) and out of fear of losing the electronic copy (36%).
Lexmark Toolbar Solves Web Woes
“The Web has great information but consumers told us that printing from the Web can prove challenging,” said Najib Bahous, Lexmark vice president and president of its Consumer Printer Division, explaining that Lexmark has developed free software to help consumers solve their Internet printing problems.
Among the reasons survey respondents said they are often frustrated when they print from the Web:
– Lengthy advertisements are printed
– Words or images are cut off
– Unwanted images are printed
– Pictures can’t easily be printed separately
– Paper and ink or toner are wasted
To alleviate the frustration of printing from the Web, Lexmark has developed the Lexmark Web Toolbar*. The toolbar makes it quick and easy for users to print what they need from the Web. With a few simple clicks, users can:
– Print text only, eliminating ads and other unwanted images
– Print the entire Web page without cutting off images or text
– Print only in black
– Print borderless photos from Web sites
– Preview their selections before printing
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