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Cyberstar to expand Lexmark business in India
The
Bangalore-based distributor Cyberstar Infocom is all set to take off
Lexmark printer movement across the country using their existing 22
office locations for stocking and invoicing.Emphasizing the new channel
strategy Raj Rathi, MD said “Cyberstar is happy to continue the
relationship with existing Lexmark regional distributors who have shown
interest like Premier Computers-Bangalore, Galaxy Computech in Kolkata,
Microart and General Electronics in Mumbai, Dikibi of Pune, Softek in
Delhi, Shanti Business Centre, Jaipur and also with Lexmark Diamond
Partners like Ankita Electronics in Bangalore, Rose Computers Mumbai
and Radha of Cochin.â€Cyberstar is also looking out for exclusive
partners for distributing printers and supplies in locations where
Lexmark had not appointed any partner earlier. Cyberstar is also keen
to tie up with corporate resellers in all the locations with a
commitment to protect the account for each of the corporate partners.
“We want to make sure that our partners are profitable and hence we
would like to give them exclusivity status,†elaborated Raj.
Cyberstar would focus on entire range of Lexmark product categories
like mono and color laser printers, MFD, AIO, inkjet and supplies with
separate product strategy.Cyberstar confirmed that Lexmark will
continue with all its earlier commitments and programs implemented for
the Indian market such as LexExpress, onsite service and replacement.
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