*NEWS*LEXMARK TARGETS OFFICE SUPERSTORES

[Anonymous]

Lexmark targets office superstores
Lexmark
International’s chief financial officer said today he expects the
company’s inkjet printers to soon be sold at office superstores, where
they were previously absent.The comment came during a speech by John
Gamble Jr. at Citigroup’s 13th annual Global Technology Conference in
New York City.”I think you’ll see Lexmark in a couple of additional
office superstores as you look through the summer,” Gamble said in
response to a question by Citigroup analyst Richard Gardner.Office
superstores reach small and medium business customers, who the company
has been targeting with its newest all-in-one printers. All-in-ones can
print, copy, scan and sometimes fax.Historically, Lexmark has had
“varied degrees of success with shelf space at office superstores or
electronic retailers,” said Tom Carpenter, a vice president and senior
equity analyst at Hilliard Lyons.”They’ve had their most success at
places like Wal-Mart and Meijer, the mass market stores, so this could
help with their brand image as well with consumers,” he said.Office
superstores tend to be dominated by industry leader Hewlett-Packard, he
said.”The fact that the office superstores are working with them more
than they have in the past is a positive reflection on the new products
they’ve introduced,” Carpenter said.

[Author]

September 11, 2006 at 11:23 AM