Toner News Mobile Forums Latest Industry News *NEWS*LEXMARK TARGETS OFFICE SUPERSTORES

Date: Monday September 11, 2006 11:23:00 am | Views: 132
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    Lexmark targets office superstores
    International’s chief financial officer said today he expects the
    company’s inkjet printers to soon be sold at office superstores, where
    they were previously absent.The comment came during a speech by John
    Gamble Jr. at Citigroup’s 13th annual Global Technology Conference in
    New York City.”I think you’ll see Lexmark in a couple of additional
    office superstores as you look through the summer,” Gamble said in
    response to a question by Citigroup analyst Richard Gardner.Office
    superstores reach small and medium business customers, who the company
    has been targeting with its newest all-in-one printers. All-in-ones can
    print, copy, scan and sometimes fax.Historically, Lexmark has had
    “varied degrees of success with shelf space at office superstores or
    electronic retailers,” said Tom Carpenter, a vice president and senior
    equity analyst at Hilliard Lyons.”They’ve had their most success at
    places like Wal-Mart and Meijer, the mass market stores, so this could
    help with their brand image as well with consumers,” he said.Office
    superstores tend to be dominated by industry leader Hewlett-Packard, he
    said.”The fact that the office superstores are working with them more
    than they have in the past is a positive reflection on the new products
    they’ve introduced,” Carpenter said.

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