*NEWS*MEDIA SCIENCES NEW EU DISTRIBUTION

Toner News Mobile Forums Latest Industry News *NEWS*MEDIA SCIENCES NEW EU DISTRIBUTION

Date: Friday November 16, 2007 12:03:00 pm
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    Media Sciences Announces European Distribution and Logistics
    OAKLAND, N.J., Nov. 07– Media Sciences International, Inc. , the leading independent manufacturer of solid ink and color toner cartridges for business color printers, today announced the launch of its European distribution and logistics capabilities based in Rotterdam, Holland. Coincident with this launch, Media Sciences also adopted the British Pound Sterling and Euro as trading currencies as well as regionalized terms, conditions, and pricing for its European customers.Ian Copsey, Director of EMEA Sales, commented on the news, “Over the past year, Media Sciences’ European Sales team has focused on building close relationships with new and existing direct partners in Europe. We have listened closely to our customers needs. Through this foundational initiative we have transitioned from a US supplier to a local partner with local distribution, pricing, sales and technical support — and are continuing to work closely with them to build their Media Sciences business.”The Company introduced European-based technical support in February 2006 and appointed a local country manager for Spain, Portugal, France, and Italy in July 2007. The Company will further expand its European sales team with the addition of an Office Channel Sales Director later this year.

    About Media Sciences
    Media Sciences International, Inc. [NASDAQ: MSII], the leading independent manufacturer of solid ink and color toner cartridges for office color printers, has a strong reputation for being the informed customer’s choice. As the premium quality price alternative to the printer manufacturer’s brand, Media Sciences’ newly manufactured color toner and solid ink products for use in Dell(R), Samsung, Xerox(R), Tektronix(R), OKI(R), Ricoh(R), Konica- Minolta/Minolta-QMS(R), Epson(R), and Brother(R) office color printers deliver up to and over 30% in savings when compared to the printer manufacturer’s brand. Behind every Media Sciences product is The Science of Color(TM) — the company’s proprietary process for delivering high quality products at the very best price, including its commitment to exceptional, highly responsive technical support and its longstanding, industry-leading warranty. With the Company’s groundbreaking INKlusive(TM) FREE Color Printer Program (www.inklusive.com), printer users buy the supplies, and get the printer for free. For more information on the Company, its products, and its programs, visit http://www.mediasciences.com, E-mail info@mediasciences.com, or call 201.677.9311.

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