*NEWS*MFP PRICES PLUMMET

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Date: Tuesday January 3, 2006 12:12:00 pm
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    MFP prices plummet
    Q4
    printer sales figures reveal the price of multifunction laser colour
    printers (MFP) has dropped 40 per cent compared with the same quarter
    last year.
    Single function colour laser printers also followed suit
    – retail price tags fell 29 per cent over the same period.analyst,
    attributed the drop to the maturity of both product lines.”The novelty
    factor associated with lasers, MFP and colour [printers] is wearing out
    and a commoditisation of these products has already begun, which would
    further accelerate the process of price drops,”.forecast prices for
    laser printers would continue to fall in the next couple of years but
    at a slower rate.
    By comparison, overall sales of printers
    experienced a two per cent fall compared with last quarter’s
    figures.the print market stayed afloat because of the price reduction
    of phased-out models and the introduction of new and improved devices.
    Channel partners should start tapping into the managed services arena
    to generate more revenue, he said.”Businesses are beginning to invest
    in productivity as opposed to initial round up costs and putting a
    commitment in servicing has improved business spending,”.
    HP
    maintained top spot amongst the vendors during Q4, with 27 per cent of
    the printer market. It was closely followed by Canon (25 per cent) and
    Lexmark (16).
    Top 5 printer vendors, Q4 2005
    1. HP – 27 per cent 2. Canon – 25 per cent 3. Lexmark – 16 per cent 4. Epson – 13 per cent 5. Brother – 7 per cent

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