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Inkjet Photo-Centric MFPs Present Best Growth Area in Home Photo Printer Market
WEYMOUTH,
Mass.–The home photo printer will remain an important product in the
digital photography market, even though the years of significant growth
that have accompanied the success of the digital camera market may have
come to an end. Because consumers have multiple printing options,
vendors must explore other avenues to ensure long-term
success.According to new InfoTrends forecast data, the inkjet MFP
segment within the home printer market is a bright spot in this mature
market. Shipments of photo-centric MFPs are expected to reach 9.4
million units in 2011. Photo-enabled MFPs are not as trendy as the
photo-centric units, but they have been able to maintain their sales
volume better than photo-centric models. Multifunctional products
accounted for 55% of the total photo-enabled inkjet market in 2006, and
single-function printers made up the remaining 45%.Despite the
increased volumes of photo prints being produced at retail locations,
consumers still print photos at home more frequently than at retail due
to the convenience and instant gratification that home printing affords
them. Consumers will continue to use different methods of photo
printing depending on the situation, as larger jobs are likely to be
produced at retail or online and smaller jobs are likely to be printed
in the home.“With the increased saturation of the digital camera and
photo printer markets and the shift of photo print volume to retail
locations, the home printer market faces some challenging days ahead,”
commented David Haueter, an Associate Director at InfoTrends. “Over the
next few years, the most successful vendors in the market are going to
be those that are diversified and have a presence in all parts of the
market, such as retail and online printing, in addition to home
printing.”
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