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OEM or Generic Cartridge?
San
Diego, CA – July , 2007 – According to over 7,000 surveys completed by
printer users, PrintCountry has concluded that customer satisfaction
varies across brand names for both OEM and generic cartridge use. The
surveys worked as such: two sets of customers were asked to rate
theirsatisfaction with their printer brand. One set of customers only
purchased OEM or brand name cartridges, while the other set only
purchased generic or remanufactured cartridges. The results were quite
interesting. Printer brands Okidata and Samsung faired pretty well in
the ratings,receiving a 4.90 and a 3.92 out of a possible 5, respectively.
Customers
were pleased with the performance of the printer ink cartridges and
their cost. However, when the customers in the group that used generic
cartridges were asked the same question, the results were quite
different. Okidata and Samsung received a 2.95 and a 2.62, respectively
when generic orremanufactured cartridges were used. It can only be
concluded that the overall function of these printers is so high in
quality that the money saved when using a generic cartridge is not
viewed as a benefit.Lexmark and Dell both did badly in the
survey. OEM supplies are very expensive for these brands, so the
customer satisfaction level was significantly higher for the cheaper,
generic products. The cost savings in these cases made the overall
customer satisfaction increase. Other brands like HP, Canon and Brother
faired well in the survey. Customer satisfaction was above average
forOEM products and rose slightly higher for the generic cartridges.
This shows that the printers function acceptably and the cost savings
of remanufactured or generic products merely adds to the satisfaction.PrintCountry
provides printer troubleshooting and cartridge tips at and also
maintains a fun fact printer blog “If It Prints, I’ll Let you Know” on
the latest printer news at. The see a longer version of this press
release and more information about the survey mentioned above please
visit OEM or Generic PrinterInk Cartridges Survey Contact: Ian
Thomason, PrintCountry Operations Manager PrintCountry Phone:
866-775-2697 Fax: 630-566-0708 info@printcountry.com
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