*NEWS*OCE IMAGISTICS UNVEILS NEW STRATEGY

[Anonymous]

Oce Imagistics Unveils New Strategy for In-plant Print Shop Market
TRUMBULL,
Conn.,JUNE 06– Signaling a strong focus on corporate print shops, Oce
Imagistics today announced a comprehensive program developed to
evaluate the rapidly-changing needs of today’s back-office print
operation, and address them with customized digital printing equipment,
software, services and support. The Oce Professional Printroom Program
is the centerpiece of the company’s Digital Print Centers group.”The
pressure is on,” said Eric de Goeijen, vice president, Marketing,
Digital Print Centers, Oce Imagistics. “Today’s corporate print shop
manager needs to satisfy the CFO with stringent cost controls and, at
the same time, offer internal customers the value-added,
state-of-the-art services they need to compete in the marketplace.”A
complete marketing proposition that helps organizations establish or
expand their centralized printing capability, the Professional
Printroom Program calls upon a team of professionals who focus solely
on in-house print shop operations. The team combines a level of skill
and specialization that is unmatched in the industry with a product
portfolio that is wide and deep, vastly increasing the shop’s
productivity and helping print shop managers build a greater level of
client trust.

A three-pronged approach
Popular
printers offered under the Professional Printroom Program include
monochrome products such as the Oce VarioPrint 2100 and 2110 cut-sheet
printers and the VarioPrint 5160 Advanced printer. The
recently-unveiled Oce VarioPrint 6250, the world’s fastest duplex
printer, is a watershed product for this market. Also featured are
color devices such as the Oce CPS 800 and 900 printers and multi-engine
CPT systems. The color systems have been lauded for their remarkably
consistent color output, achieved without calibration, at speeds as
fast as 90 pages per minute.At the heart of the proposition is Oce
PRISMA workflow software, the most comprehensive architected suite of
software available. Oce PRISMA modules such as DPconnect, DPconvert and
DPlink, make it easy to integrate with or migrate from legacy printers
from Xerox Corp.Professional services comprise the third part of the
Professional Printroom Program. Trained analysts and specialized sales
consultants co-manage the process every step of the way, backed up by a
service staff who won BERTL’s platinum reader choice award in 2005.
Implementing the Professional Printroom Program
The
program is based on a realistic phased approach, with each step
including tangible and measurable business objectives. Following an
initial assessment period, it delineates four phases: digital
printroom; service printroom; convergence printroom; and enterprise
printroom. Clients can advance through phases as quickly or slowly as
their needs dictate.The program offers two options for the assessment
phase. The Oce Printroom Business Scan, conducted by a certified Oce
account manager, provides relatively fast insight into current state
and growth opportunities. More complex operations can benefit from the
Oce Printroom Assessment, an in-depth 360-degree evaluation that
identifies both challenges and opportunities along with realistic ways
to address each.Entering the digital printroom phase gives clients many
of digital printing’s incremental capabilities. Operators control
workflow by editing, prioritizing and queuing incoming jobs. Remote
access to printing devices maximizes uptime. The digital printroom
phase also can add basic finishing options such as stapling and
collating — needed for complex jobs that include tabs, covers,
inserts, chapterization or a mix of color and monochrome pages. At this
phase, organizations already will experience a jump in productivity.The
next level of service is achieved with the service printroom, which
combines digital printroom functionality with more sophisticated
capabilities that provide the best possible level of service to
internal customers. Sophisticated capabilities such as advanced job
submission, convenient re-ordering, automatic document design, make
ready and clean-up as well as scan to archive, CD or e-mail enable a
new level of productivity and customer satisfaction. Load balancing and
integration of non-Oce hardware optimize the shop’s equipment
investment.The print shop becomes a strategically-significant resource
at the convergence printroom phase where transaction-oriented
datastreams and traditional print shop functions merge. Personalization
capabilities mean more effective documents and sizeable cost-savings
are achieved by around-the-clock utilization of equipment.In the
enterprise printroom model, all of the organization’s print shops are
centralized — regardless of geography. The oft-discussed
distribute-then-print architecture becomes reality at this stage,
offering substantial savings in transportation and energy costs and
expanding just-in-time delivery of print jobs. Centralized, multi-site
management enables a comprehensive, enterprise-wide load-balancing and
asset utilization model, and establishes global synergies with business
processes.

[Author]

June 7, 2006 at 11:58 AM