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OEM or Generic Cartridge? Survey Results Show Customers’ Printer Satisfaction Levels Varies
According
to over 7,000 surveys completed by printer users, PrintCountry has
concluded that customer satisfaction varies across brand names for both
OEM and generic cartridge use.The surveys worked as such: two sets of
customers were asked to rate their satisfaction with their printer
brand. One set of customers only purchased OEM or brand name
cartridges, while the other set only purchased generic or
remanufactured cartridges. The results were quite interesting.Printer
brands Okidata and Samsung faired pretty well in the ratings, receiving
a 4.90 and a 3.92 out of a possible 5, respectively. Customers were
pleased with the performance of the printer ink cartridges and their
cost. However, when the customers in the group that used generic
cartridges were asked the same question, the results were quite
different. Okidata and Samsung received a 2.95 and a 2.62, respectively
when generic or remanufactured cartridges were used. It can only be
concluded that the overall function of these printers is so high in
quality that the money saved when using a generic cartridge is not
viewed as a benefit.Lexmark and Dell both did badly in the survey. OEM
supplies are very expensive for these brands, so the customer
satisfaction level was significantly higher for the cheaper, generic
products. The cost savings in these cases made the overall customer
satisfaction increase.Other brands like HP, Canon and Brother faired
well in the survey. Customer satisfaction was above average for OEM
products and rose slightly higher for the generic cartridges. This
shows that the printers function acceptably and the cost savings of
remanufactured or generic products merely adds to the
satisfaction.After several years of surveying their customers,
PrintCountry noticed this trend in terms of how quality varies across
brand lines and how customer satisfaction depends on several factors
including the quality of the Generic Cartridges compared to OEM
products and cost savings of generic brand ink and toner cartridges.
Essentially, customers weigh several factors like price (cost of
printer ownership that changes significantly with the customer choice
of printer supply use) when determining their level of satisfaction
with both OEM and generic products.About PrintCountry.com
PrintCountry
is a San Diego based e-commerce company that provides high-quality
printer ink cartridges, toner cartridges and other printer supplies to
a wide consumer audience. Founded in 2000, the Happy Ink Store has a
5-star rating and satisfies 100,000s of happy customers. By providing
quality printer ink cartridges and supplies to businesses around the
world, PrintCountry keeps companies printing while staying in
budget.PrintCountry provides printer troubleshooting and cartridge tips
at http://printerinkquestions.printcountry.com/ and also maintains a
fun fact printer blog “If It Prints, I’ll Let you Know” on the latest
printer news at http://printerinkcartridgesblog.printcountry.com. The
see a longer version of this press release and more information about
the survey mentioned above please visit OEM or Generic Printer Ink
Cartridges Survey.
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