Toner News Mobile › Forums › Latest Industry News › *NEWS*OKI CLAIMS MFP MARKET TO EXPLODE ?
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AnonymousInactiveOki Printing Solutions forecasts desktop inkjet phaseout as MFP market posts explosive growth
Jul
2007 – Oki Printing Solutions, the global colour printing solutions
leader, has predicted the phasing out of desktop printers using the
inkjet technology.
The
strong trend is reflected in market figures from technology market
watcher IDC, the International Data Corporation.’If you’re looking at
investing in a desktop inkjet printer today, then you have to have
concerns about ‘future proofing’ your investment,’ said general manager
of OKI Printing Solutons Middle East John Ross.’The technology is
showing every sign of entering its last useful phase. Market figures
are dropping, the value of the machines on the market is dropping,
manufacturers are consolidating their ranges. Even predictions for
cartridge sales over the years to come are showing a fast drop-off in
sales. This is the end for the inkjet.’.According to IDC the
inkjet printer market value in Saudi Arabia and the UAE has dropped
from Q1 2006 to Q1 2007 by 24%. Figures also show that users are
overwhelmingly opting for entry level inkjet machines, with over 80% of
inkjets sold in Q1 2007 priced below $100, compared to 74% in Q1 2006.
The decline in the inkjet market comes at a time when the total Middle
East regional printer market is rapidly growing from $70.87 to $88.52
million.’We urge all businesses to take the smart decision when it
comes to their printing communications. Companies that are replacing
their twenty something desktop inkjets with a couple of toner based
network product are drastically cutting their bills while gaining more
flexible in house printing that communicates their messages to their
clients and suppliers in a fast efficient way,’ said Ross.According to
IDC figures, SMBs are driving the energetic growth of the MFP
(Multi-Function Printer) market in a global toner based printer market
worth $60bn. The growth of MFP units is particularly strong at the
entry level, or Small Office/Home Office area of the market, where
inkjet printers have traditionally dominated: Saudi Arabia and the UAE
have seen a year on year increase in the value of the 11-20 page MFP
market by 146%.’We believe that there is a huge market opportunity
being opened by the inability of inkjet technologies to remain
competitive,’ Ross added. ‘Toner based MFP products are now more
competitive, a stronger long term investment and remain a much less
expensive technology to operate than inkjet machines. And we’ll be
delighted to show anyone thinking about an inkjet that Oki’s
alternative simply makes more sense!’ -
AuthorJuly 27, 2007 at 2:22 PM
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